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Japan: A Deep Tech Innovation Partner Startups Shouldn’t Overlook

by ConnextUncategorized

Japan: A Deep Tech Innovation

Partner Startups Shouldn’t Overlook   

Japan is emerging as a global hub for startup support, especially in the deep tech sector. A key player is NEDO (New Energy and Industrial Technology Development Organization), a governmental agency that drives innovation and R&D with a budget of over $1 billion annually. With a clear vision to foster a sustainable startup ecosystem, NEDO already has international offices around the world to promote technological cooperation and innovation. This year, it’s expanding its presence to Jakarta, Indonesia. In Thailand, NEDO has initiated more than 30 projects related to renewable energy and EV batteries. 

The Japanese government has set a 5-year strategy to grow the number of domestic startups tenfold by 2027. This initiative focuses on improving access to funding, with a dedicated $690 million fund for deep tech, and creating more diverse exit strategies like IPOs or mergers with large corporations. This approach supports startups at every stage—from seed to early and middle stages—and promotes their growth. 
 

A major advantage of Japan’s support system is the clarity and generosity of its programs, particularly NEDO’s Deep Tech Startup Support Program (DTSU). This program is designed to help startups from the very beginning all the way through to expansion. The funding is provided as a grant rather than an equity investment, which allows founders to maintain full control and avoid ownership dilution. Additionally, up to 50% of the funds can be used for operations outside of Japan, offering a golden opportunity for international startups to enter the Japanese market without fully relocating their headquarters. 
 

To qualify for support, international startups only need to be incorporated in Japan, not be controlled by a large corporation, have been founded within the last 10 years, and be able to prepare their proposal in Japanese. These criteria are very welcoming for serious and ambitious entrepreneurs.

Beyond financial support, Japan is also very open to global learning and networking. Programs like Imagine send startup teams to train in Silicon Valley and Paris. The country is also hosting the Global Startups Expo 2025 in Osaka, which will turn global issues into challenges for startups to present innovative solutions in fields like energy, green industry, artificial intelligence, and the circular economy. 
 

For Thai entrepreneurs with expertise in deep tech or global problem-solving technologies, Japan is more than just a market; it’s a dedicated partner ready to provide serious support from day one. If you’re looking for a country that offers funding, technology, business opportunities, and a global network, Japan should be on your radar. 

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The Role of Thai Startups in a Health Transition Era: From Technology to Elevating Thai Public Health on the Global Stage

by ConnextUncategorized

The Role of Thai Startups in

a Health Transition Era:

From Technology to Elevating Thai

Public Health on the Global Stage 

In an era of increasingly complex public health challenges, from the burden of chronic diseases and an aging society to a shortage of medical personnel—health technology is no longer an option; it’s a necessity. At the Startup Connext: MedTech – HealthTech event, the National Innovation Agency (NIA) provided a platform for Thai startups to showcase their innovations and, most importantly, connect with global opportunities. 

Beyond Technology: Solving “Real-World Problems” 

A key takeaway from the panel discussion, “Navigating Med Tech/Health Tech Challenges,” came from Dr. Wannaviputh Saraputhpong, Director of Business Development at VitalLife Scientific Wellness Center, a Bumrungrad Hospital Group company. She emphasized that “true health innovation must begin with ‘real-world problems,’ not just cutting-edge technology.” 

Good technology, she noted, must have three essential characteristics: 

  •  – Address the needs of actual users, particularly healthcare professionals and patients. 
  •  – Reduce the burden and time within a system grappling with labor shortages. 
  •  – Ensure accuracy and safety, because a patient’s life is the most critical stake. 

If technology can help reduce staff burnout and provide people with faster access to services, it fulfills the primary goal of modern innovation design. When startups offer effective solutions that focus on helping people within the entire ecosystem, they are more likely to be embraced by healthcare facilities. 

Dr. Wannaviputh also highlighted a challenge for MedTech startups: beyond focusing on practical, safe, and user-centric technology, they must also prioritize financial accounting and cash flow to ensure long-term sustainability. Partnering with a financial expert can also provide the confidence needed to drive the business forward. 

NIA’s Mechanism for Supporting Thai Startups on the Global Stage 

Ukrith Kitchsiricharoenchai, Director of the Division for Funding Critical Innovation for National Development at NIA, explained the agency’s “Groom – Grant – Growth – Global” framework. This approach goes beyond providing R&D grants, connecting startups with real-world testing opportunities through a “Sandbox” area like Yothi, which links over 30 hospitals and medical agencies. This also opens up avenues for both domestic and international business matching. 

Ukrith stressed that MedTech and HealthTech startups should focus on developing user-centric, safe technology that addresses the greatest needs. Recognizing that this field requires high investment and a long timeline, NIA encourages startups to collaborate with other Thai businesses to strengthen their capital and work as a team. This collaborative effort increases their chances of widespread adoption and global competitiveness. 

 Health Technology Trends: The Right Opportunity at the Right Time 

A panel on “Med Tech/Health Tech Trends Now” highlighted Thailand’s significant global potential if it focuses on specialized, low-cost but high-impact technologies, such as AI and IoT, especially for populations with limited access to healthcare. 

Pongchai Petchsangar, President of the Thai Health Tech Association (THTA), emphasized that MedTech and HealthTech development needs clarity. Startups must “know whom they are helping” and “how to integrate into users’ lives.” Since access varies across different regions, the technology must be easy to access, practical, and truly meet user needs. 

The biggest challenge for Thai startups, according to Pongchai, is the increasing number of foreign startups with more investment entering the Thai market each year. The question for Thailand is how to attract more capital for local startups to seriously expand into international markets. 

To do this, startups must develop impactful technology, build a strong ecosystem, and “start by giving” to prove their value before being accepted. Health startups are not a sprint; they are a “marathon” that requires a clear goal and long-term commitment. Government and private sector support through domestic and international business matching provides concrete opportunities for global expansion. 

Lessons from the Front Lines: Technology that Changes Lives 

Supitchaya Phoopisut, CEO of Perceptra, shared insights from her experience. With Thailand’s transition into an aging society, health issues and the government’s burden are rising. Startups that develop technology to accurately measure and reduce this burden will gain wider acceptance and eventually attract international funding. 

Supitchaya stressed that the core of health technology development isn’t just about creating a sophisticated innovation. It’s about being brave enough to enter a real system, listening to feedback sincerely, and deeply understanding users to build a sustainable business model and create tangible impact. 

A key focus for startups should be to start with a real problem, build practical and measurable technology, ensure it’s safe, and help the government reduce its care burden. Success in this area will create a ripple effect in society and lead to widespread adoption. 

“Giving first” is her guiding principle, as creating an impact first will lead to long-term acceptance and growth. She also stressed the importance of financial preparedness, such as meticulous cash flow planning, since developing health technology is a long-term investment. 

Ultimately, a startup’s success begins by “going out and finding opportunities” and “starting as a giver without expecting immediate returns” to ensure technology is put to real use and creates genuine change in people’s lives. 

From the diverse perspectives of both the public and private sectors, it’s clear that developing and driving health startups is not solely about technology. It’s about a holistic understanding of the healthcare system—including people’s health, economics, and society—and relies on a system of support and “true collaboration” between the government, the private sector, and users. However, the most crucial thing for Thai startups to do is to “go out and explore the real world, learn from users, build partnerships, and stand strong for the long term.” 

When health technology can develop everything… the question we should ask is: does this technology help people get better, or does it improve the healthcare system for the entire country? 

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NIA Drives Thai Startups to the Global Stage at Web Summit Qatar 2025

by ConnextUncategorized

NIA Drives Thai Startups to the Global Stage

at Web Summit Qatar 2025 

Pushing Thai GreenTech into

the Middle East with a Targeted Strategy 

As green technology becomes a global priority, the National Innovation Agency (NIA) is actively elevating Thai startups to the international stage. The agency recently led four Thai GreenTech startups to Web Summit Qatar 2025 in Doha, Qatar, from February 23-26, 2025—a premier global tech event attracting over 25,000 attendees.

This initiative is part of NIA’s “Groom – Grant – Growth – Global” strategy, which aims to nurture and accelerate the development of innovative Thai entrepreneurs, from incubation to entering international markets. This effort specifically targets the Middle East and North Africa (MENA) region, which is increasingly focused on driving its economy through sustainability and clean energy.

The Thailand Pavilion served as more than just an exhibition space; it was a platform for Thailand’s soft power in innovation, attracting foreign investors and partners while showcasing the potential of Thai green technology to address global needs.

After the event, we spoke with the four startups about what they learned from experiencing the international market firsthand, including business opportunities, challenges, and valuable lessons from the global stage.

Altotech.AI: Developer of an AIoT Energy Management System Key Takeaway: Opportunities in the MENA clean energy market. “The first thing we noticed was the enthusiasm of the MENA market for clean energy.” According to Mr. Pamekhit Phuktalay, Technical Product at Altotech.AI, participating in Web Summit allowed them to connect with investors looking for solutions to reduce energy consumption in buildings and cities, a perfect match for their platform. “We received several serious invitations for discussions from Qatar and neighboring countries. The insights we gained were invaluable—for example, their pricing models, customer expectations, and how to adapt our system to the local context.”
ION Energy: A leading provider of residential solar solutions with an energy and payment management platform for PPA/EPC clients Key Takeaway: The importance of reliability and after-sales service. “What works in Thailand might not work here without a mindset shift.” Mr. Peerakan Manakit, COO of ION Energy, found that the Middle Eastern market has a different approach than Thailand. Buyers prioritize stability and long-term service over price alone. “Clients in this region were asking about reliability and warranties. This taught us to prepare more detailed engineering documentation and after-sales service plans.”
VEKIN: Developer of AI Carbon Editor, a tool for analyzing and managing corporate or industrial carbon emissions Key Takeaway: ESG and green finance are new opportunities in the region. “What we do aligns perfectly with their ESG needs.” Dr. Ekkasit Phaopongphan, CTO of VEKIN, noted that while carbon issues are still new in many countries, entrepreneurs in Qatar showed serious interest and were open to piloting VEKIN’s tool. “If we made the user experience (UX) simpler and more intuitive, they were ready to start a pilot project immediately. This is a clear opportunity for business expansion.”
MUI Robotics: Developer of smart robots and automation systems for various industries Key Takeaway: Learn to pitch by focusing on the customer’s pain points. “Don’t sell what technology you have. Start with the customer’s problem.” Mr. Pattananat Wongwan, CGO of MUI Robotics, shared that their pitch changed immediately and became more effective when they started by addressing market pain points before presenting their technology as a solution. “We changed our presentation to be more tangible. We didn’t focus on how advanced our technology was, but on what the customer would gain from it.”

Lessons from the Field: Understand – Adapt – Grow

All four startups agreed that attending international events isn’t just about showing off products. It’s a deep learning process that helps them understand new contexts and prepare to compete.

Every team emphasized the following:

  • You must understand the business culture and behavior of each country.
  • Prepare your information and team for negotiations.
  • Adjust your product and presentation to resonate with the market.

And most importantly, the role of a supporter like NIA is crucial. They not only create the stage but also stand by Thai entrepreneurs, empowering them to step out and create new opportunities in the global market. 

Follow good articles and the latest news from Startup Thailand 2025 on all channels: Facebook | Website | LinkedIn | X (Twitter) To never miss an important opportunity or update for startups.

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GreenTech and Energy Tech: New Opportunities for Thai Startups in the Net Zero Era

by ConnextUncategorized

GreenTech and Energy Tech:

New Opportunities for Thai Startups

in the Net Zero Era

In a time when environmental issues and climate change are major global challenges, Thailand cannot stand idly by. The national agenda to achieve Net Zero Future by 2065, or net-zero greenhouse gas emissions, requires the cooperation of all sectors. A key driving force in this transition is GreenTech and Energy Tech, technologies poised to bring significant change to both the environment and the economy. 

The Startup Connext: GreenTech–Energy Tech event, organized by the National Innovation Agency (NIA), served as an important platform connecting energy and environmental startups with investors, government agencies, and businesses. The goal was to collectively develop capabilities, facilitate business matching, build networks, and empower Thai startups to compete on a global scale. 

Accelerating Energy Innovation to Drive the Net Zero Goal 

During a panel discussion on “Building Thailand’s Net Zero Future with Innovation,” experts from the GreenTech and EnergyTech sectors shared insightful visions and strategies for moving the country toward its Net Zero target. 

Mr. Pariwat Wongsamran, NIA’s Vice President for Innovation Systems, stated that Thailand needs a structural transition and can no longer rely on traditional methods. Private companies, industrial sectors, and exporters must prioritize developing and integrating solutions and innovations in CleanTech, Climate Tech, Energy Tech, and GreenTech into their business models. 

The NIA’s role is to create an innovation ecosystem that fosters the growth of these startups. The agency provides support through funding for technology development, accelerator programs, market consultation, and investor connections. It’s expected that over the next 2–3 years, startups in this group that demonstrate their ability to scale up will receive increasing support from both domestic and international sources. 

Ms. Thada Varoonchotikul, Manager of the Low Carbon Business Certification Office at the Thailand Greenhouse Gas Management Organization (Public Organization – TGO), provided an overview of Thailand’s greenhouse gas emissions. She noted that the energy sector remains the primary source, accounting for 70% of total emissions, particularly from three key areas: electricity generation, industry, and transportation. It’s crucial for businesses to recognize Thailand’s 2030 emissions reduction target of 30–40% from the projected maximum level, which means a reduction of approximately 100–150 million tons of CO2 equivalent. By 2065, this must be reduced to no more than 120 million tons of CO2 equivalent, in line with the carbon absorption capacity of green spaces. Looking ahead to 2035, the goal is to increase the proportion of new electric vehicle registrations to 69%. This will lead to measures like the expansion of battery swapping and EV fast-charging stations, as well as a target to increase forest area from 80 million rai to 120 million rai to absorb up to 120 million tons of carbon by 2037. 

Furthermore, the draft Climate Change Act, currently under review, is expected to be a key turning point. It will create a mandatory mechanism for the private sector to systematically report and manage carbon, pushing businesses to adapt more quickly to avoid risks from environmentally related trade barriers. This law is anticipated to take effect by the end of 2025. 

In the environmental startup space, Mr. Suphapong Kittiwattanasak, Co-Founder of MuvMi, discussed his vision for the company. MuvMi is more than just a ride-hailing app; it’s an alternative public transport system designed to reduce urban pollution. It focuses on using domestically produced electric tuk-tuks, emphasizing clean energy and designing routes that align with the needs of local communities and users. 

A key challenge for this type of startup is simultaneously managing technology, investment, and market acceptance. Startups need a commercially scalable business model and must forge partnerships with government agencies, the private sector, and communities to bring their projects to life and scale them up. Additionally, startups must effectively educate investors, as GreenTech and Energy Tech businesses require time to prove their results and need sustained support to create widespread change. 

Opportunities for Startups 

Environmental issues are a global agenda, and while many countries are making progress with systematic startup scaling, Thailand is still in its early stages, especially with new regulations taking effect. However, Thailand has significant growth opportunities through Green Transformation. 

There is a high potential for Thailand to create at least one “Unicorn” if it can seriously and continuously support startups in this ecosystem. 

Currently, companies seeking to be listed on the stock exchange are required to prepare a greenhouse gas emissions report and set clear Net Zero targets. This presents a “gap” that startups can fill. 

Startups and SMEs can develop technologies to reduce greenhouse gas emissions, not just by cutting energy consumption but also by developing alternative energy sources, providing carbon measurement and tracking services, and offering comprehensive offset or carbon management solutions. With their technological diversity and flexibility, startups play a crucial role in driving Thailand toward a sustainable low-carbon economy. 

 

Investors Emphasize the Synergy of Technology and Business 

In the panel discussion, “Funding the Next Wave of Climate Solutions,” leading investors shared their views on opportunities and investment trends in GreenTech and Energy Tech startups. 

Mr. Worapot Kingkaewkanthong, Head of Investment at Beacon Venture Capital, stated that an investable startup must have the potential to create value, both technologically and commercially. The startup and its team must demonstrate a clear path to generating revenue and expanding into the market. He stressed that sustainable GreenTech development is not just about creating good technology; it must also address clear societal and environmental problems while generating sustainable returns for investors. 

Mr. Chayut Jatunvarat, Investment Principal at Innopower, commented that attractive startups should be bold enough to present new, effective solutions to “big and complex” problems like climate change. They also need the potential to scale to an “industrial level” to create a broad positive impact. Investors also place great importance on the “team,” especially founders with deep technological knowledge, a solid understanding of the market, and the ability to adapt quickly to change. 

From the perspective of a Corporate Venture Capital (CVC) investor, Mr. Phet Wannisorn, Investment Director at Banpu PCL, explained that CVCs like Banpu focus on investing in startups that can develop technology to extend or enhance the core business of the parent company. He noted that startups should be self-reliant and have enough “resilience” to withstand economic and technological changes. If a startup can integrate AI into its product to make it a core value of the business, it will be a major strength in the eyes of investors, as it increases the product’s potential for future use and growth. 

GreenTech and Energy Tech are not merely new opportunities for Thai startups; they are a necessity for tangibly driving the country toward the Net Zero Future by 2065. This transition cannot be achieved by any single entity; it requires collaboration from all sectors—government, private companies, investors, and, most importantly, the courage of Thai entrepreneurs to rise and create clean energy innovations. 

Investing in GreenTech and Energy Tech is not just about finance; it’s an investment in the future of the world, and of Thailand. 

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Growth & Exit Strategy ถอดรหัสความสำเร็จจากศูนย์สู่พันล้านกับ SHIPPOP

by ConnextUncategorized

Growth & Exit Strategy:

Cracking the Code to Billion-

Dollar Success with SHIPPOP 

In the startup world, growth isn’t just a goal, it’s a way of life. This was the central theme at the Global Stage within the SITE 2025 event, where one of the main highlights was the “Growth & Exit Strategy” session. The featured speaker was Suttikiat Chanchairoat, also known as Mochi, the founder of SHIPPOP, a company that once reached a valuation of 1.2 billion baht. Drawing from his direct experience building three successful businesses, he shared powerful lessons on both failure and rapid recovery. 

From a Small Town to a Billion-Baht Company 

Mochi began by sharing his journey, starting as a young man from a provincial town who moved to Bangkok with nothing more than a computer and a motorcycle. He started as a programmer and eventually attended a Webmaster Camp, which ignited his dream of becoming a startup founder. At this crucial turning point, he chose to leave nothing behind, working his day job while building his business on the side and constantly practicing his pitch. “Become a great pitcher, a great speaker, and do a lot of research,” he emphasized as the first steps to success. He relied on the “Build-Measure-Learn” formula, which allowed him to test ideas quickly, fail fast, and learn even faster. 

Lean Canvas: Know Your Customers Before You Act 

Mochi explained that before starting any business, you should begin with the Lean Canvas, focusing specifically on the Customer Segment. Consumer behavior varies greatly based on income, age, and lifestyle. For example, a person earning 9,000 baht a month will eat at a different kind of Japanese restaurant than someone earning 200,000 baht. This, he noted, is the true definition of understanding your customers. 

To Grow Fast, You Need a New S-Curve 

The reason for SHIPPOP’s continuous growth is that the company never stopped creating new S-Curves. They started with API (Application Programming Interface), added credit services, and launched a COD (Cash on Delivery) website before developing new services. Mochi’s strategy was to test the market by running Facebook ads before building the actual system. He taught a crucial lesson: “You don’t need to make a heavy investment from the start.” Instead, you must Sell before you Build, then Measure the results, and learn immediately before adjusting your strategy. 

The Secret Formula for Unicorn Growth & Exit 

What made Mochi so successful wasn’t just knowing how to make money but knowing how to plan for growth and having a clear Growth Strategy. He advised that if you want to grow to a unicorn level, you need to know about global funding sources and attend world-class camps or accelerators like Y Combinator, Sequoia, Softbank, or Alibaba eFounders. 

A good investor should be a Strategic Investor, not just a source of money. Most importantly, you must be able to answer the question, “If you have the money, what will you do with it?” instantly. This includes having a clear business plan for the short term (1 year), mid-term (3 years), and long-term (5 years), as well as setting both growth and exit goals. 

SHIPPOP itself has completed a merger and has a clear exit plan. The company is also preparing to use the Capital Gains Tax benefits provided by DEPA and NIA to reduce future financial burdens. (In the future, if SHIPPOP has a clear plan for an IPO, using these tax benefits will also be part of the preparation for becoming a public company). 

Key Takeaways Every Startup Must Know 

-Understand your Product Life Cycle—whether your business is in the introduction, growth, maturity, or decline phase. 

-Don’t get trapped by immediate success. You must always seek a new Goal. 

-Constantly look for a New S-Curve. 

-Build a strong Marketing and Sales system. It’s not enough to just be good at your product. 

-Know your company’s Top 20 customers. Visit them often, understand them, and prioritize them. 

-Prepare all 12 points on your Due Diligence checklist to be ready for any opportunity or challenge. 

-The CEO’s role must evolve from doing everything to building a team. If you have 10-100 people, you need to create a Culture. If you have 100-1,000 people, you need to establish Vision with clear company goals. 

A Final Thought from Mochi 

“Don’t be afraid to fail. Failing fast is the best lesson that will help us get to the next S-Curve before anyone else.” 

 

Follow good articles and the latest news from Startup Thailand 2025 on all channels: Facebook | Website | LinkedIn | X (Twitter) 

To never miss an important opportunity or update for startups. 

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From Lab to Global Market: The Transformative Power of Deep Tech

by ConnextUncategorized

From Lab to Global Market :

The Transformative Power of Deep Tech 

In his lecture on “DeepTech Experience: Pre-Seed to Exponential Exit” at SITE 2025, Assoc. Prof. Dr. Wittaya Wannasuphoprasit, Dean of the Faculty of Engineering at Chulalongkorn University, shared his invaluable journey in robotics and deep tech. He demonstrated that innovation is not merely a theoretical concept confined to the classroom but a powerful force capable of changing lives worldwide. 

The Genesis of Change 

Dr. Wittaya began by recounting the development of the “Cobot”, a collaborative robot designed to work safely alongside humans. This innovation revolutionized the manufacturing industry. His work started in the United States, in collaboration with General Motors and Ford, to develop robots that could assist humans in assembling car parts. 

Despite earning international recognition, including the “Best Paper” award at the International Conference on Robotics and Automation, academic success did not guarantee business triumph. A harsh lesson came with the company’s initial sales of just two units, proving that even brilliant innovation fails without a deep understanding of the market. 

From Labor Pain to Business Opportunity 

The turning point for the cobot came from a profound understanding of the user’s real-world problems. Dr. Wittaya spent three months immersed in the production lines at General Motors, observing the behaviors and needs of the workers. He discovered that the true pain point was the physical strain and injuries caused by repetitive heavy lifting. 

This insight led to the development of a robotic assistance device for free lifting, which significantly reduced the workers’ burden. These robots were successfully implemented in factories for companies like Coke and others globally. The technology was patented and designed with an aesthetic appeal that met customer needs. Ultimately, Cobotics, the company he co-founded, was acquired by Stanley Black & Decker, and its technology became an industry standard. 

 

From Thai Research to the International Stage 

Dr. Wittaya also highlighted several promising Thai deep tech startups from Chulalongkorn University: 

  • – Meticuly: This company develops patient-specific titanium bone implants using 3D printing technology. Innovation not only creates customized artificial bones but also produces surgical guides that reduce operation time and enhance treatment efficiency. This improves patients’ quality of life and access to medical care, with patents pending in multiple countries. 
  • – Mutha: This startup produces the “sPace” prosthetic foot made from carbon fiber, designed specifically for Thai users. It is engineered to perform well on a variety of surfaces and at different speeds—from rugged terrain to sloping and uneven surfaces—giving it significant market potential in Thailand and the ASEAN region. 
  • – EngineLife: This company uses protein from silkworm cocoons to precisely and sustainably control the release of medication, making it suitable for a wide range of medical applications. 
  • – CrystalLyte: This startup has developed an environmentally friendly innovation for industrial-scale production of carbon quantum dots (CQDs) from carbon waste. This technology addresses environmental issues and has applications in the cement and jewelry industries. 

All these cases prove that profound research is not meant to be confined to the lab but can be leveraged to create tangible benefits in people’s lives. 

The Heart of Deep Tech Development: Key Principles for Success 

Dr. Wittaya concluded by outlining the core principles for developing deep tech that can successfully reach the market and create a real impact: 

  • – Start with Real, Sizable Demands (with value): Your technology, no matter how advanced, must solve a genuine problem for your target customers. Its value and potential must be quantifiable in terms of numbers and money. 
  • – Aim to Solve, Rather Than Reduce, Problems: Identify the root cause of a problem to develop a solution that is both effective and sustainable. 
  • – Deep Technology as a Core Platform: Create a fundamental technology that can be adapted for multiple uses across different systems or products, not just a one-off solution. 
  • – Start with the Simplest Solution to Solve Problems: Startups should begin by solving problems in the simplest and fastest way possible. This allows for rapid learning and improvement. 
  • – Evaluation in Real Industries: It is crucial to test your technology in a real-world environment, such as a factory or an operational setting, not just in a lab. This ensures its durability and practicality. 

To Do Deep Tech, You Must Dare to Think Big 

The stories of Dr. Wittaya and the Thai researchers who pushed their innovations onto the global stage confirm that deep tech is not a distant concept meant only for research labs. It is a powerful tool that can change mindsets, lives, and the world. 

Being a deep tech entrepreneur requires courage to think differently, a deep understanding of market needs, and the determination to scale a small idea into a global impact. 

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NIA Leads Thai Health Tech to the Global Stage: Lessons from ASGH 2025 in Hong Kong

by ConnextUncategorized

NIA Leads Thai Health Tech to

the Global Stage:Lessons from ASGH 2025

in Hong Kong  

The National Innovation Agency (NIA) continues to solidify its role as a leader in pushing Thai health and medical tech startups onto the global stage. By leading a delegation of Thai startups to the Asia Summit on Global Health (ASGH) 2025 and the Medical and Healthcare Fair in Hong Kong, held from May 26–27, 2025, NIA has not only opened doors to business and investment opportunities but also provided a crucial platform for these startups to learn and adapt to the challenges of international market expansion. 

ASGH 2025: A Gateway to Global Health Tech 

Organized for the fifth time in collaboration with the Hong Kong Special Administrative Region Government and the Hong Kong Trade Development Council (HKTDC), ASGH is a premier platform that brings together key players in the global healthcare industry. This includes academic leaders, investors, technology firms, startups, R&D institutions, and government agencies. This year’s ASGH featured in-depth seminars covering critical topics such as biotech, digital health, and geriatric care, along with valuable opportunities for startups to participate in Project Pitching and one-on-one Deal-making Sessions. 

Running concurrently, the Medical and Healthcare Fair 2025 showcased a comprehensive range of medical innovations and solutions—from biotechnology and hospital equipment to rehabilitation and fitness technologies. The fair provided a chance for businesses to present their latest products and services and stay updated on global health market trends. 

NIA’s Role: Elevating Thai Health Tech 

NIA recognized the significance of both events as a global stage to enhance the potential of Thai health tech innovations. Their main goals were to promote market expansion into Hong Kong and China, connect with global investors, build partnerships with leading companies, elevate the capabilities of startups to keep pace with global trends, and showcase Thailand’s potential as an innovation hub. 

Under the “Scale Up to Global” project, NIA brought five Thai startups—Arincare, Osseolabs, Agnos Health, Heal & Soul Technology, and FAMME WORKS—to participate in exhibitions and business matching activities. This resulted in more than 30 business matches and garnered significant interest from businesses, hospitals, investors, and leading accelerators from various countries. 

The delegation also included a Media Tour, where leading media outlets from South Korea, Japan, Taiwan, and Singapore interviewed the Thai entrepreneurs. Startups like Arincare and Osseolabs were even selected to pitch in front of global VCs, creating positive international brand awareness for both the startups and Thailand’s innovation ecosystem. 

Insights from Thai Startups on the Global Stage 

We had the opportunity to speak with Teera Kanokkanjanarat, CEO & Co-founder of Arincare, and Punyapat Sophaamphornchat, CEO & Co-founder of Heal & Soul Technology, to hear about their direct experiences, challenges, and key takeaways from entering the international market. 

Arincare, a comprehensive pharmacy management platform, secured a crucial opportunity to pitch to global VCs. 

“Pitching on a major stage with global investors was an invaluable experience,” said Teera from Arincare. “We learned how to make concise and direct presentations to capture the attention of foreign investors, who have very different perspectives and evaluation criteria compared to those at home.” 

“The challenge was understanding the diverse needs of the Hong Kong and broader Asian markets and adapting our business model to cope with high competition and regulations,” Teera added. “But what we gained was a clearer global healthcare market overview and the chance to network with potential partners.” 

Heal & Soul Technology, a developer of holistic health technology, also participated with an exhibition booth and networking. 

“Exhibiting at the Medical and Healthcare Fair allowed us to meet a variety of people, including hospitals, distributors, and even direct users. This showed us the potential of our product to expand into new markets,” said Punyapat from Heal & Soul Technology. “The challenge was communicating our innovation’s unique features to target audiences with different cultures and needs. Furthermore, understanding the business ecosystem and legal frameworks abroad was something we had to prepare for intensely. But what we took away was invaluable feedback from experts and the confidence that Thai innovation can truly compete internationally.” 

Both startups emphasized the importance of preparing local market data and regulations and adapting products and services to meet the needs of the target market. These are key factors in overcoming the challenges of entering new countries. 

Opportunities for Expansion into Hong Kong and China 

NIA also used this opportunity to arrange meetings for the startups with key partner organizations, such as the Hong Kong Science and Technology Parks (HKSTP), to prepare them for the Soft-Landing program, which assists companies looking to expand into Hong Kong and mainland China. 

Another interesting partner is Cyberport, Hong Kong’s digital technology hub, which plays a crucial role in incubating digital and AI startups. Cyberport has the potential to support startups with funding of up to HK$1.1 million, free office space, and a robust business ecosystem of over 2,000 companies, including a collective fund for investing in innovation. This presents a golden opportunity for Thai digital platform startups aiming to expand into the Greater China market. 

Participating in ASGH 2025 and the Medical and Healthcare Fair is a strategic move for NIA to propel Thai health tech innovations onto the global stage. It creates opportunities to access funding, expand markets, and build collaborative networks that will lead to the sustainable growth of Thailand’s health and innovation industry. 

For Thai entrepreneurs and startups interested in participating in similar events, you can stay updated and prepare for future opportunities by following Startup Thailand and NIA. Together, we can lead Thai innovation to the world! 

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AI x Sustainability: A New Opportunity for Thai Startups on the Global Stage

by ConnextUncategorized

AI x Sustainability: A New Opportunity for Thai Startups on the Global Stage 

“AI and Sustainability are global trends that every one of us needs to understand and embrace.” That’s how Dr. Krithpaka Boonfueng, Executive Director of the National Innovation Agency (NIA), kicked off a recent forum. The event, “AI and Sustainability on a Global Stage: Trends, Impacts and Opportunities,” was a powerful wake-up call for Thai startups, urging them to recognize a monumental opportunity in a world where technology and the environment are taking center stage.

Dr. Krithpaka emphasized that AI and Sustainability are the hottest topics in the global innovation landscape, set to define The Next Era of Innovation. Thai SMEs and industries must pivot to this new reality. “We have to find a way to use these two forces to drive our businesses, meet the demands of a rapidly changing world, and protect our planet while competing sustainably on the global stage.” 

AI: From Smart Tool to Smart Business 

Parivat Wongsamran, NIA’s Deputy Executive Director of Innovation Systems, made it clear: AI is no longer a distant sci-fi concept. It’s becoming an essential tool for unlocking new business potential across sectors from healthcare and agriculture to finance and manufacturing. 

The game has changed. Where business competition used to be about who had the fastest tech, it’s now about who can use AI most effectively. This means leveraging AI to uncover insights from data, deeply understanding consumer behavior, develop hyper-targeted products, and supercharge production processes. 

Even though Thailand has only a few hundred startups developing AI solutions, the market is bursting with untapped potential. New businesses like virtual banks, which rely on AI for credit analysis and customer service, or industries hungry for efficiency gains, can use AI to create instant value and gain a competitive edge. 

Sustainability: Beyond a Buzzword, It’s a Business Imperative 

The business world’s perspective on sustainability is shifting from a mere social responsibility to a core strategic necessity. For Thai businesses looking to export to Europe or join global supply chains, they’ll soon have to play by new rules. They’ll need to disclose their environmental data and have a plan to reduce carbon emissions, thanks to regulations like the Carbon Border Adjustment Mechanism (CBAM). 

This makes it crystal clear: sustainability isn’t an option; it’s a prerequisite. Businesses that can weave sustainability into their operations and strategy will not only lessen their environmental footprint but also dramatically boost their competitive power on the global stage. 

AI + Creativity: Igniting Thai Brands on the Global Stage 

Dr. Chanwit Boonchuay, President of the Artificial Intelligence Entrepreneur Association of Thailand (AIEAT), sees a massive opportunity for Thailand to become an AI developer, not just a user. We must focus on creating high-impact use cases and innovations. 

Modern AI doesn’t just crunch numbers, it’s a creative powerhouse that can slash workloads, cut costs, and save time. It lets businesses build on existing solutions or create entirely new products without reinventing the wheel. The real genius lies in using AI to amplify the strengths you already have, paving the way for sustainable growth. 

Act Fast… But Think Smart 

AI and Sustainability are no longer trends to be ignored. They represent a strategic opportunity and a challenge that Thai entrepreneurs must tackle head-on. 

If Thai businesses think big, act decisively, and truly integrate AI with sustainability, we won’t just follow the world—we can become a nation of innovators that the world pays attention to. 

The time is now for Thai businesses, especially our startups, to be bold. We need to think big, move forward, and act courageously with smart AI and sustainable goals, creating a better future for our economy and our environment, not just at home, but on the world stage. 

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BUZZEBEES: The Engine Revolutionizing Thailand’s Loyalty and CRM Landscape—A Platform You Use Without Realizing

by ConnextUncategorized

BUZZEBEES: The Engine Revolutionizing

Thailand’s Loyalty and

CRM Landscape—A Platform

You Use Without Realizing  

In the past, the concept of a serious engagement platform for customer relationship management (CRM) was largely nonexistent in Thailand’s digital world. Yet, this very gap became the starting point for BUZZEBEES, a Thai tech startup. It was born from a simple vision: “If the way people communicate has changed, why should brands continue to communicate with customers in the old way?” 

Today, BUZZEBEES has grown to become the No. 1 CRM and Loyalty Platform leader in Thailand, operating behind the scenes for countless brands you interact with daily. You might not even realize you’re using their system when you redeem Krungsri credit card points through Your Choice campaigns on LINE or access special promotions at a supermarket. 

During a talk at the SITE 2025 conference on the topic “Understand your customers and how to be the leader in CRM,” Mr. Nuttanan Chantapariyavat, Chief of Strategy and Sales (CSO), shared a fascinating insight with the audience: “In the 24 hours of a single Thai person, no one’s hands don’t pass through BUZZEBEES. We may not know it, but we truly use their system every day.” 

We Don’t Just Sell Technology… We Sell an Understanding of Customers 

BUZZEBEES doesn’t have its own app; instead, it provides a white-label backend engine for various brands. Its services are divided into three main parts: 

  • – CRM and Loyalty Platform: This system is designed to build and maintain strong relationships between businesses and their customers. It includes features like membership systems, point collection, reward redemption, and various marketing activities. BUZZEBEES’ services span across diverse industries, from banking, insurance, and bottled water to fertilizers and construction materials, covering B2C, B2B, and even internal employee loyalty programs. 
  • – E-commerce Enabler: This service provides comprehensive support for online businesses, helping brands manage sales across major platforms like Shopee, Lazada, and TikTok. 
  • – Media Conversion Platform: BUZZEBEES also builds and manages affiliated pages, such as “Tid Pro,” to boost conversion rates and help clients’ pages gain followers. This creates tangible marketing results by operating as a SaaS (Software-as-a-Service) model, which requires continuous client usage. A key challenge is ensuring long-term client retention, not just a one-time sale. 

The Secret to Success: “Making Customers Lazy” 

One of BUZZEBEES’ most compelling business philosophies is to “make customers lazy.” This means creating a system that is so easy to use, intuitive, and valuable that customers don’t want to do it themselves. If they see that the platform offers worthwhile data, tools, and support, they’ll be willing to pay to continue using it. 

Recognizing the small and limited nature of the Thai market, BUZZEBEES laid the groundwork for international expansion from day one. They chose to collaborate with local partners rather than going alone, deeply understanding the nuances of each market, from UX and data privacy (PDPA) to local user behavior flows. 


It’s Not Just About a Talented Team… They Must Be Resilient, Too 

A major challenge for any fast-growing startup is not just finding talented people but finding the right people for the company’s specific stage. Some talented individuals may lack the resilience or adaptability needed, while others who were a perfect fit in the early stages might not be able to grow with the company. 

Mr. Nuttanan candidly shared that the BUZZEBEES team had to transform from a small, hands-on group to one with specialized experts. This was the most difficult part, because the people who grow with the company form the essential foundation of a SaaS business, which must serve clients for the long haul. 


A Thai Startup Needs More Than Cool Tech… It Needs to Survive 

Mr. Nuttanan concluded with advice that resonates with many entrepreneurs: “It doesn’t matter how cool the AI or tech is. If the business model isn’t clear, you don’t have the right people, or you can’t manage your finances, you won’t make it.” He emphasized that it’s not enough to simply believe something is possible; you must also think about the “End Game” what you ultimately want to achieve. 

BUZZEBEES has a clear goal: to take Thai solutions global. They are already on their journey to becoming a regional leader. BUZZEBEES is not just a company that writes code; it is writing about the future of communication between brands and customers in the digital age. In a world where people are connected 24/7, communication isn’t just happening between people anymore, it’s also happening between brands and consumers. BUZZEBEES is serving as the bridge to make that communication seamless and to create sustainable business opportunities. 

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The Middle East: A New Opportunity for Thai Startups

by ConnextUncategorized

The Middle East: A New Opportunity for Thai Startups

At the Global Market Forum during SITE 2025, one of the most compelling sessions for both entrepreneurs and investors was the dedicated platform for Middle Eastern countries to share economic data and trends. The spotlight was on Saudi Arabia, hailed as the region’s rising star. 

This presentation underscored that the Middle East is no longer solely a market for oil. It’s rapidly transitioning into a hub of innovation, technology, and diverse investment. Saudi Arabia is at the forefront of this transformation, driven by clear government policies and massive economic development projects. 

Vision 2030: A National Roadmap 

One of the key factors attracting global investors is Vision 2030, Saudi Arabia’s national strategy to wean its economy off of a dependency on oil revenue. Its main goals include: 

  • Economic Diversification – Creating new industries in technology, tourism, and services to establish new revenue streams. 
  • World-Class Infrastructure – Investing in mega-projects like the smart city NEOM, which utilizes technology and clean energy. 
  • Improving the Quality of Life – Modernizing education, healthcare, and employment to meet international standards. 

Vision 2030 is more than a policy document; it’s a systematic and serious national push. It actively encourages foreigners to play a role in all facets of development, sending a clear positive signal to global investors seeking long-term opportunities in this fast-growing market. 

Microband: A Gateway to the Saudi Arabian Market 

Microband is a key player, acting as a “bridge” between foreign investors and the Saudi market. The company’s strength lies in its deep understanding of the local culture, regulations, and consumer behavior. Microband’s services cover several key areas: 

  • Market Research and Analysis to identify business gaps and opportunities. 
  • Localized Marketing Strategies, including the use of appropriate language and communication through popular Saudi Arabian media. 
  • Technological Support with CRM, ERP, AI platforms, booking systems, and queue management systems to help foreign businesses enter the market efficiently. 
  • Partnership Networking through events, business matching sessions, and pop-up booths to connect investors with local entrepreneurs. 

A prime example of Microband’s success is its role in helping a Thai food company conduct business negotiations with Saudi Arabian partners, which led to real commercial relationships and export expansion opportunities. Saudi Arabia is now opening up many opportunities for investors and entrepreneurs, especially in key industries like Industrial Development, Healthcare, Food Industry, renewable energy, technology, and AI. Microband is eager to welcome businesses from these sectors to help drive sustainable growth in the region. 

A Market Primed for Growth: Key Indicators 

Several factors highlight the market’s appeal: 

  1. A Young, Tech-Savvy Population 

Saudi Arabia has a young average age, making its society dynamic, open to innovation, and quick to adopt new technology. 

  1. Investment-Friendly Regulations 

The government allows 100% foreign ownership in many sectors, reduces capital requirements, and streamlines company registration. A business license (CR) can be obtained in as little as 180 seconds. 

  1. Modern Digital Infrastructure 

Online transactions are commonplace in Saudi Arabia, which reduces time costs and makes it easy to start a business. 

  1. A Strong Global Economy 

As a G20 country, Saudi Arabia has the capital and resources to support large-scale investments. It also boasts political stability and clear pro-business policies. 

 

Opportunities for Thai Startups 

Three main sectors offer significant opportunities for Thai startups: 

  • AI (Artificial Intelligence) – This is a top priority for Saudi Arabia, with widespread applications in commerce, services, and infrastructure. 
  • Sustainability – The government is pushing for clean energy and efficient resource management, creating opportunities for solutions that minimize environmental impact. 
  • Deep Tech – Advanced technology in engineering, biology, and material science is in high demand for mega-projects like smart cities and Industry 4.0. 

Microband’s executives also emphasize that any startup, whether in its early or growth stage, can enter the Saudi market with the right partners and a willingness to adapt to the local culture. 

Keys to Success in the Saudi Market 

To succeed when entering the Middle Eastern market, here are the keys to success in Saudi Arabia: 

1.Adapt Your Strategy to the Culture: A deep understanding of values, religion, and consumer behavior is essential. 

2.Partner with Local Allies: This helps reduce the learning curve and build credibility. 

3.Use Technology as an Accelerator: Utilize digital systems to analyze the market and continuously refine your strategy. 

4.Act Quickly: Business opportunities are time sensitive. Those who move first have the advantage. 

Saudi Arabia is transforming into a Middle Eastern economic and innovation hub with massive investments in technology, infrastructure, and clean energy. For Thai startups and investors, this represents a crucial opportunity to expand into a market with real potential and significant government support. Saudi Arabia is ready to open its doors to the world. 

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