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Startup Thailand League 2025: From Idea to Reality, Cultivating University Seeds into Professional Startups

by ConnextUncategorized

Startup Thailand League 2025 

From Idea to Reality, Cultivating University Seeds

into Professional Startups  

Driven by the government’s policy to restructure the national economy and develop startups as “new economic warriors,” the Startup Thailand League project was launched in 2016. The Ministry of Higher Education, Science, Research and Innovation (MHESI), through the National Innovation Agency (NIA), was designated as the primary body responsible for fostering startups. The program aims to strengthen collaboration among the public, private, and academic sectors, raise awareness of the entrepreneurial spirit, and facilitate a process of incubation, business development, and acceleration into the global market.

The Startup Thailand League serves as a platform for students with innovative ideas and creativity to develop new businesses that address societal needs. It encourages startups to build systematic, innovative-driven businesses that leverage technology for rapid growth. The initiative prepares a new generation of startups for the business world, enabling them to become key players who can support and elevate various industries, drive the growth of core national industries, or become high-quality employees in the private sector.
Participating in the Startup Thailand League provides young entrepreneurs with valuable knowledge from expert judges. They gain insights into business plan writing, business scaling, and organizational management. They also get the chance to meet real target customers and are given opportunities to enter incubation programs from both public and private sectors. Furthermore, they can receive support such as funding from public and private funds and, most importantly, have the chance to introduce their startup to investors and the public.

Over the past nine years, the Startup Thailand League project has engaged over 73,000 students from 50 public and private educational institutions nationwide. More than 90 of these projects have successfully been established as companies, generating a total annual income of over 100 million baht. This has also contributed to the geographical distribution of startups across the country, spreading income and creating more employment opportunities and community stability.

The program develops students’ entrepreneurial skills through two main stages:   

1) Business Model Coaching Camp: A training camp led by successful startup entrepreneurs who share their knowledge and establish a standard for starting a business. This stage helps students refine their ideas, concepts, and business plans before entering the main competition.   

2) Regional Pitching Competition: A nationwide competition held across four regions: North, Northeast, South, and Central & East. The top teams from the regional rounds advance to the national final. Here, they must pitch their products or services to a panel of esteemed judges, including investors, successful senior startups, and supporting public and private agencies. 

     Startup Thailand League 2025 Finalists and Winners 
This year, 14 teams were selected from 250 teams from four regions to compete in the national finals of Startup Thailand League 2025. Here is a summary of the standout projects by category: 

 

Medical and Health Business Group

        POTENT (University of Phayao): A sparkling effervescent tablet to help with methamphetamine addiction. This product uses three Thai herbs—Thao Wan Priang, kratom leaf, and cannabis leaf—that can balance dopamine in the brain. The formula is developed using freeze-drying technology to extract key compounds. Just 30 days of continuous use can help patients quit the substance without side effects. This team won First Runner-Up.

  •         CareWalk (Kasem Bundit University): An automatic walking aid for the elderly and post-surgery rehabilitation patients. It features a three-level safety system: a button-activated motor for the wheels, a sensor to detect distances within 50 cm, and an emergency button to immediately stop the device.   
  •         OrganoTopia (Mahidol University): A liver organoid (simulated liver tissue) used for drug toxicity testing. This technology efficiently reduces the risk of releasing harmful drugs to patients. It is available in both frozen tubes that can be cultured and ready-to-use plated versions, generating income from both organoid sales and liver toxicity testing services.  
  •         Thames and his sugar babies (Chulalongkorn University): An innovative device that makes IV drip or vitamin drips easy, affordable, and painless. This device allows for absorption through the lungs directly into the body, enabling anyone to have a vitamin drip without visiting a clinic. The initial model will target the anti-aging market before expanding to other groups.  
  •         MedTBac (Chiang Mai University): An immunochromatographic test kit for both tuberculosis and atypical tuberculosis. It can detect and differentiate between the two infections simultaneously, solving the problem of slow and inaccurate traditional diagnosis. This allows doctors to diagnose and begin treatment more quickly and accurately. 
  •  

Human and Animal Food Business Group

  •         Vet egg stearine innovation (Rajamangala University of Technology Srivijaya): An egg yolk color supplement for animal feed, developed from “stearine,” a waste product from red palm oil extraction. Processed into a powder for mixing with chicken feed, it not only brightens the egg yolks but also adds nutritional value with omega-3, vitamin E, and DHA, while simultaneously generating income for the agricultural sector.  
  •         Dog Cookies (Nakhon Ratchasima Rajabhat University): Barkies Cookies Licorice is a special dog treat that helps reduce fecal odor. It contains Thai licorice, which research shows can effectively absorb hydrogen sulfide gas, the source of the odor. The product is also organic, safe for the dog’s liver and kidneys, and can be consumed daily for continuous odor reduction.
  •         Powerpuff VET (Rajamangala University of Technology Srivijaya): A product to prevent and treat the hooves of fighting bulls, made from palm kernel shells. It reduces inflammation and prevents infections, serving as a safe alternative to using formalin, which can irritate the bull’s skin. The product also contains keratin extract for nourishment, providing both preventative and curative care. Future plans include expanding to other animal markets.  
     

Entertainment and Lifestyle Business Group 

       SATI: An aromatic balm made from royally-granted vetiver grass that helps alleviate ADHD symptoms. Based on the principles of “Aromachology,” the scent’s essential oils stimulate the release of GABA, which reduces stress and balances brain function and emotions. It can also be used by working adults and students to improve focus and concentration. 

  •         KIIPU (Khon Kaen University): An online claw machine platform that is easy to play via mobile phone. It’s a community for claw machine enthusiasts, featuring live-streamed competitions with friends and sticker sharing. Its key features are convenience for players and the assurance of authentic, licensed products. The platform plans to expand to other types of arcade games to provide fun anytime, anywhere. 
  •         Waan Jai Thai Sato (Ubon Ratchathani University): A ready-to-use brewing kit for Thai Sato, a traditional Northeastern Thai drink. It uses an innovative enzyme that digests raw starch without heat, reducing steps and saving energy. This kit preserves the drink’s traditional charm, making it accessible to a new generation and foreign tourists who want to experience Thai culture.  

 

Economic Business Group  

  •         SC2451 (Thaksin University): Cricktone, a peptone from crickets developed for use in culturing microorganisms for various industries like food, beverages, and medicine. Since Thailand currently imports all of its peptone, domestic production can significantly reduce costs for many industries. This project won Second Runner-Up. 
  •         RIFFAI-LRAS (King Mongkut’s University of Technology Thonburi): A satellite-based technology for monitoring global changes. It integrates satellite imagery with weather forecasts and uses AI to analyze the Earth’s surface in real-time. This helps various industries, especially the energy sector, manage risks by planning and adapting to climate and environmental changes promptly. 
  • KLORA (Mae Fah Luang University): An effervescent tablet for restoring flowers. This innovation extends the life and freshness of flowers for up to 14 days. It utilizes zinc oxide nanotechnology to reduce microbial growth, a technology to efficiently deliver nutrients, and a pH control technology to maintain the flowers’ natural color. With these unique features, KLORA elevates the Thai ornamental flower industry, making it more competitive and sustainable. This team impressed the judges and successfully won First Place this year! 

Startup Thailand League 2025 National Competition Results 

The winners of the Startup Thailand League 2025 are: 

  • First Place: Team KLORA from Mae Fah Luang University, receiving a trophy and a prize of 50,000 baht. 

  • First Runner-Up: Team POTENT from the University of Phayao, receiving a trophy and a prize of 30,000 baht. 

  • Second Runner-Up: Team SC2451 (Cricktone) from Thaksin University, receiving a trophy and a prize of 20,000 baht. 

Additionally, the “University of The Year” award for the university that most supported and propelled its student team to victory went to Mae Fah Luang University. 

The Startup Thailand League 2025 is more than just an idea competition; it’s a “real-world training ground.” It helps students from universities take their first steps into the business world, develop their products, and receive advice from experts in marketing, production, and business modeling. This platform will return next year on an even grander scale to provide new opportunities for the next generation of innovators to showcase their entrepreneurial potential in Startup Thailand League 2026. 

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เชียงใหม่: ศูนย์กลางนวัตกรรมการท่องเที่ยวไทย “ปลอดภัย-ยั่งยืน-เติมประสบการณ์

by ConnextUncategorized

Chiang Mai: Thailand’s Hub for Innovative Tourism “Safe, Sustainable, and Experiential 

” Chiang Mai is set to become a new focal point for Thai tourism with the vision of becoming an innovative tourism hub that prioritizes safety, sustainability, and impressive experiences for travelers. This push is part of the “Startup Thailand Connext 2025” event, held under the theme of Travel Tech, Soft Power, Digital and AI, which reflects a national strategy to modernize the tourism industry and create genuine economic value. 

 

The National Innovation Agency (NIA) has emphasized three core industries that will be key drivers for Thai tourism: 

  • Travel Tech: Technology to enhance and elevate travel experience in every dimension. 
  • Soft Power: Showcasing local culture, unique products, and authentic Thai stories to attract and impress international visitors. 
  • Digital & AI: Innovations to improve service efficiency, convenience, and, most importantly, safety. 

AI Cameras: A Prototype for the “Chiang Mai Model” of Safety 

One of the most notable advancements unveiled at the “Thailand’s Leap to Travel Innovation Hub” forum was the “AI facial recognition camera for criminals.” A collaboration between the Chiang Mai Tourist Police, Chiang Mai University, and NIA, this system is already in use at Chiang Mai Airport and on public transportation. It has proven effective, leading to the arrest of 64 criminals in just six months. This is a clear testament that “Thai-made, Thai-used, Thai-safe” technology can genuinely reduce risks and build confidence for tourists. 

Local Businesses: A One-Stop Service to Meet Tourist Needs 

Jirayut Puwaphunphon, a co-founder of the organic farm and restaurant Ohkajhu, shared how they use EAP and Data Analytics to manage their farm and expand their business into farm tours under the concept of “Eat Vegetables, See the Farm, Experience the Chiang Mai Way.” Jirayut reflected on tourists’ desire for a one-stop service that aggregates all information—restaurants, attractions, transportation, and real-time safety data. He hopes to see a single platform in Chiang Mai that connects all tourism services. 

 

From Proposals to a Comprehensive Chiang Mai Development Plan 

Government and private sector agencies agree that for Chiang Mai to become a tourism innovation hub, three main areas must be developed: 

  • Central Data System and Platform: To link data from all sectors, including attractions, services, transportation, and safety. 
  • Transportation and Logistics: Must be modern and conveniently connect tourist routes. 
  • Soft Power and Sustainability Promotion: To leverage the strengths of culture, food, and nature, combined with the trends of wellness and sustainability. 

In addition, there are proposals to develop a platform to alert tourists when they are near high-risk areas and an AI system to analyze customer behavior to create more targeted promotions and services. 

Travel Tech and the Transformation of Urban Travel 

Suppapong Kittiwattanasak, Co-Founder of MovMi, a Thai startup that revolutionized urban travel with an on-demand ride-sharing platform using clean energy tuk-tuks, pointed out that technology can fill gaps in transportation. By developing algorithms and AI that match passengers’ routes, travel costs decrease, and service providers’ income increases. This creates a shared travel model that reduces pollution and offers personalized experience. 

Thai Online Travel Agencies on the Global Stage 

Pongpan Wongnongtoey, Chief Financial & Strategy Officer at GOTHER, a Thai OTA (Online Travel Agency) startup, aims to compete with global platforms. He emphasized the importance of using AI and Data Labeling to manage data from over 750,000 hotels and accommodations worldwide, ensuring that searches and recommendations accurately meet user needs. GOTHER also prioritizes building a platform for Thais, so they can better understand the behavior and needs of the local market. 

 

Changing Tourist Behavior is an Opportunity 

After the COVID-19 pandemic, tourist behavior has shifted. Travelers now expect unique and personalized experiences rather than just what they see online. Three key trends that entrepreneurs should prepare for are: 

  • Personalized Experience: Tourists want experiences that can be customized. 
  • Pre-travel Research: Travelers are doing more research and planning their trips, with AI as a crucial tool. 
  • Sustainability: Tourism that considers the environment and society is gaining importance, and businesses must be ready for this group of tourists. 

The Key is Collaboration for the Future 

Chiang Mai has comprehensive potential, including culture, food, nature, human resources, education, and technology. What is still lacking is collaboration and the interlinking of data across agencies, government, private sector, and the public. If all sectors can work together toward a common goal, Chiang Mai will not just be a beautiful tourist city but a model for innovative tourism that is safe, sustainable, and delivers an experience that exceeds expectations with every visit. It will be a powerful force that drives immense value for Thailand. 

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NIA Empowers Thai Startups Through Startup Fundraising Training in Bangkok and Chiang Mai

by ConnextUncategorized

NIA Empowers Thai Startups Through Startup Fundraising Training in Bangkok and Chiang Mai

Strengthening Thai Startups for Real-World Success The National Innovation Agency (Public Organization), or NIA, is building a stronger foundation for Thai startups through its Startup Fundraising Training 2025 program. Held in both Bangkok and Chiang Mai, the training focuses on critical fundraising skills, including professional pitching, business planning, and investment negotiation. The program’s core objective is to help entrepreneurs thoroughly analyze their businesses and themselves before entering the real-world investment arena. The event featured prominent experts from the startup and investment communities who shared their invaluable real-world experience and strategic insights. Their guidance aimed to establish a solid groundwork for new startups to achieve sustainable growth on a global scale.

Key Takeaways from the Training Here are some actionable insights from the training sessions:

Team is the Heart: Investors prioritize the people over the product. A strong team is the true driving force of any business.
Understand the Pain Point: A successful business model starts with a deep understanding of the customer’s problems.
Timing is an Art: Enter the market too early and it may not be ready; enter too late and you’ll miss the opportunity. Startups must master their timing.
Scalability is Essential: A viable business must be able to grow, not just succeed on a small scale.
Revenue, Not Just Profit: Investors don’t always expect immediate profit, but they must see a clear path to revenue.
Market Size Matters: A large market or one with high growth potential is a key point of interest for investors.
Hard-to-Replicate Innovation: A unique, defensible competitive advantage is necessary for long-term success.

Fundraising: More Than Just “Finding Money” A key lesson from the speakers was that fundraising isn’t just about finding money—it’s about finding partners who are ready to grow with you. Startups should clearly define what they need from an investor besides capital, whether it’s a network, knowledge, or strategic advice. Most importantly, startups must have a deep understanding of their own finances, especially their cash flow, which is a primary decision-making factor for many investors.

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The UK and Austria: More Than Destinations, They’re Gateways for Thai Startups to the Global Market

by ConnextUncategorized

The UK and Austria: More Than Destinations,

They’re Gateways for Thai Startups to the Global Market

The startup world today is no longer confined to Silicon Valley—it has spread to every corner of the globe. In response, the “Global Startup Hub: Gateway to Europe” event, organized by the National Innovation Agency (NIA), served as a crucial entry point for Thai startups looking to establish a concrete presence in the European market. By leveraging strong networks in the UK and Austria—two innovation hubs connected to a European market of over 450 million people—the NIA aims to help Thai startups gain in-depth knowledge of actionable trends, technologies, and business opportunities while building relationships with leading partners for success on the international stage. 

The UK: A Breeding Ground for Startups and a Launchpad to Europe 

“The UK is ready in every dimension to support international startups.” This message of confidence was reinforced by Germaine Dowling, Senior Technology Advisor at the British Embassy Bangkok. She provided detailed insights into eight key industries posed for significant growth over the next decade, which the UK government is actively prioritizing: Creative Industries, Advanced Manufacturing, Digital and Technology, Financial Services, Clean Energy, Life Sciences, Defence, and Professional and Business Services. 

Additionally, six core technologies are a national strategic focus, supported by substantial investment, including an annual R&D budget of over £22.6 billion. These technologies are Advanced Connectivity, Artificial Intelligence (AI), Cybersecurity, Engineering Biology, Quantum Technologies, and Semiconductors. Beyond national strategy, the UK supports global startup ecosystems through programs like the Global Entrepreneur Program (GEP). Startups that join the GEP can receive an Innovator Founders Visa, coaching from a Dealmaker, and opportunities to connect with global clients. 

A notable success story is Amity Solutions, a Thai AI software firm under the Amity Group. They leveraged the UK’s network to partner with Costa Coffee and Turing, a leading AI company and global provider of Intelligent Talent Cloud. The UK also hosts events like London Tech Week and AI Week, which provide Thai startups with a platform to pitch directly to VCs and key policymakers. The UK is not just a market; it’s a global training ground that offers ambitious startups the chance to compete and grow on an international stage. 

Grow Strong in Vienna: A City of Creativity and Business Development 

While many know Vienna, the capital of Austria, for its history and culture, the Global Startup Hub event showcased another side of the city: one of Europe’s most robust startup ecosystems. Vienna is home to over 1,700 startups, more than 50 co-working spaces, top universities, and dedicated support agencies. These include the Austrian Business Agency (ABA), the main point of contact for foreign startups entering the Austrian market, and the Vienna Business Agency (VBA), which attracts new businesses and promotes Vienna as a startup hub. 

A key event is the annual “ViennaUP” festival, one of the largest startup festivals in the region. It offers Thai startups a chance to participate in pitching sessions, networking events, and workshops through the “Vienna Startup Package”. Organized by the Vienna Business Agency, this program allows international startups to immerse themselves in Vienna’s ecosystem and explore business opportunities in Germany, Austria, and Switzerland. Participants receive business coaching, peer-to-peer learning, and the chance to meet global investors. Success stories that have emerged from this supportive ecosystem include Bitpanda (a crypto platform), GoStudent (an online tutoring platform), and Refurbed (a refurbished smartphone platform). 

Opportunity Awaits Those Who “Start First” 

The “Global Startup Hub: Gateway to Europe” event isn’t an end—it’s the starting line for Thai startups to truly build a new chapter on the global stage. 

The UK is ready to be more than a market; it’s a global training ground. With its national R&D strategy and massive investments, it provides the capital and networks needed to drive rapid startup growth. Meanwhile, Austria is a crucial gateway to Europe, offering a strong innovation ecosystem and an excellent quality of life. Both countries serve as comprehensive bases from which you can launch your assault on the larger European market. 

Taking a small step out of your comfort zone today could lead to the greatest change in your business history. If you’re ready, a world of boundless opportunities is waiting for you. 

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South Korea: A Global Gateway for Thai Startups

by ConnextUncategorized

South Korea:

A Global Gateway for Thai Startups    

In a world where business expansion knows no borders, South Korea has established itself as a prime destination for startups worldwide. Its robust ecosystem is designed to accelerate growth, offering invaluable access to funding, expertise, partnerships, and international opportunities. A key player in this landscape is Y&Archer, a dedicated “Growth Partner” that systematically propels startups forward. Y&Archer primarily focuses on supporting startups at the Pre-Series A stage and beyond. 

Over the past decade, Y&Archer has built a powerful network with over 30 partners, including government agencies, academic institutions, investors, and private companies. They have invested more than $40 million in over 200 startups and run over 80 support programs annually. Their network spans across South Korea, Southeast Asia, and Europe. Their goal goes beyond simply providing capital; they also focus on matching startups with strategic partners, developing new business models, and facilitating cross-border expansion. 

A compelling example of this is the collaboration between Thai startup Jordsabuy, a parking reservation and sharing platform, and Korean startup Bestella Lab. The partnership was forged through a matching process, leading to a successful joint Proof of Concept (POC) that is currently being further developed. Y&Archer has also partnered with Thai agencies like the NIA through the Matching Fund program, which helps raise capital in collaboration with Thai government bodies such as the FTI and BOI. 

A Thriving Startup Ecosystem 

South Korea is home to one of the world’s largest startup communities, with over 1 million startups, of which more than 40,000 are in the technology sector. The country currently boasts 33 unicorns, and the government injects over $5 billion annually into the startup ecosystem. This has earned South Korea the 6th spot globally for the strength of its startup environment, which is highly conducive to long-term experimentation, development, and scaling. 

One of the standout initiatives currently open to applications is the Global Market & Investment Link program. This program invites startups from Thailand and other ASEAN countries who want to establish a presence in South Korea. It offers access to government funding and provides an opportunity for in-depth interviews and market research to help startups determine their product-market fit. Participants also get 1-on-1 consultations with Korean experts in fields such as AI, MedTech, Sustainability, and EV. Successfully completing this program can help startups officially establish a company in South Korea. 

A Testbed for Innovation 

Beyond its supportive ecosystem, South Korea is an excellent testing ground for new platforms and technologies. With a population that is highly receptive to technology and has the world’s highest 5G adoption rate, startups in platforms, consumer internet, and mobile-based products can use the Korean market as a launchpad. This can serve as a steppingstone for efficient expansion into Japan and other countries across Asia. 

Clearly, Hong Kong, Japan, and South Korea are ready to become partners with Thailand—not just as markets for Thai startups. The question is, are we ready to be brave enough to cross borders, move towards the future, and achieve our ambition of becoming successful players in the Asian market? 

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OsseoLabs: Opportunities for Thai Deep Tech on the Global Stage

by ConnextUncategorized

OsseoLabs: Opportunities for Thai Deep Tech on the Global Stage  

In the world of technology startups, intellectual property (IP) is more than just a legal document; it’s a strategic asset. It creates competitive advantage, builds investor confidence, and opens doors to global markets. Therefore, understanding and effectively managing IP is at the core of a startup’s development, especially for Deep Tech companies that rely on complex research and years of accumulated knowledge. 

At the “The IP Journey for Startups” session during SITE 2025, we had the honor of hearing from Asst. Prof. Dr. Pacharapish Prom-u-patham, CEO and co-founder of OsseoLabs, a Thai Deep Tech startup. OsseoLabs develops technology to solve medical problems using innovative AI and novel plastic materials to help with health recovery and rehabilitation, especially for patients with ankle problems or diabetes. 

 

The Genesis of OsseoLabs 

OsseoLabs was founded by a group of biomedical and materials engineering researchers who had previously collaborated on a research project at King Mongkut’s University of Technology Thonburi. They asked a simple yet profound question: “Why is the treatment for damaged bones so complicated and time-consuming?” This question became the starting point for their journey and led to the founding of a startup dedicated to solving this problem. 

OsseoLabs developed a new type of biomaterial technology, using AI and 3D printing techniques to analyze medical images and create bone structure models. They also invented OsseoMatrix, an innovation that designs porous structures similar to real bone. This technology aims to make bone regeneration safer, faster, and more accessible, helping patients return to their daily lives in the shortest possible time. It also reduces the workload for doctors and healthcare system costs while opening up opportunities to apply biomaterial knowledge to other research areas. These efforts are setting a new standard for orthopedic surgery worldwide. 

 

Technology Alone Is Not Enough; Understanding IP Is Crucial 

Asst. Prof. Dr. Pacharapish shared his own learning journey with IP. Despite holding a PhD in engineering, he initially had little understanding of IP. However, as he sought to bring his research to market, he quickly realized that IP was essential for protecting his innovations and ensuring that the technology he created was not used without proper credit or permission. For OsseoLabs, patenting became a critical tool, allowing the company to maintain ownership of its technology and build a solid foundation for market expansion and global competition. 

Collaboration and IP Management 

In addition to developing its own technology, OsseoLabs places great importance on collaborating with research institutions. Managing IP is a key part of this process, ensuring that research efforts are not wasted and can effectively be leveraged to create value for society. Another crucial aspect is understanding how IP allows OsseoLabs to control the technology and innovations it develops, whether they are products or services, and to protect them from unauthorized use or imitation. 

 

Deep Tech: Using IP as a Shield and a Passport 

OsseoLabs doesn’t just develop advanced technology; it has a robust IP strategy. The company has filed patents both domestically and internationally in key countries, including the United States, Europe, and Singapore. This reduces the risk of imitation and provides a clear path for global market expansion, particularly in the medical device market, which is valued at over $30 million. 

OsseoLabs has filed patents for the internal structure design of its devices, the data analysis system from its sensors, and its unique production process for personalized devices. This creates a significant business advantage, prevents copying, and confidently paves the way for international market expansion. It also provides confidence to investors who seek to invest in Deep Tech companies with strong IP protection. 

Furthermore, OsseoLabs is integrating its AI system with telemedicine services, allowing patients to be monitored by doctors from the comfort of their homes. This demonstrates how a company can extend its IP into high-value services that can compete on a global scale. 

 

The Journey of Trial and Product Refinement 

Creating a great product requires a process of trial and development to truly meet market needs. The same holds true for the technology developed by OsseoLabs, which has undergone rigorous testing and refinement to produce high-quality, user-centric products. This process is essential for achieving a true Product-Market Fit. 

 

IP Is a Critical Tool for Competition 

OsseoLabs’ journey in IP development and market expansion clearly shows that intellectual property is what allows a startup to create a competitive advantage in the global market. It protects innovations, facilitates market expansion, and strengthens collaborations with research institutions. 

For startups that have not prioritized IP or are just starting out, it’s essential to begin by understanding how to build and protect IP. This is crucial for developing technology, creating products that meet market demands, and seamlessly expanding into the global market. 

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“ญี่ปุ่น” พันธมิตรแห่งนวัตกรรม Deep Tech ที่สตาร์ตอัปไม่ควรมองข้าม 

by ConnextUncategorized

“ญี่ปุ่น” พันธมิตรแห่งนวัตกรรม Deep Tech

ที่สตาร์ตอัปไม่ควรมองข้าม  

     ประเทศญี่ปุ่น กำลังก้าวขึ้นเป็นหนึ่งในศูนย์กลางของการสนับสนุนสตาร์ตอัประดับโลก โดยเฉพาะในสายเทคโนโลยีเชิงลึก (DeepTech) ผ่านหน่วยงานหลักอย่าง NEDO (New Energy and Industrial Technology Development Organization) ซึ่งเป็นองค์กรภาครัฐที่มีบทบาทสำคัญในการผลักดันนวัตกรรมและการวิจัยพัฒนา (R&D) ภายใต้งบประมาณกว่า 1 พันล้านดอลลาร์สหรัฐต่อปี พร้อมวิสัยทัศน์ที่ชัดเจนในการสร้างระบบนิเวศสตาร์ตอัปให้เติบโตอย่างยั่งยืน  ตอนนี้ NEDO (New Energy and Industrial Technology Development Organization) มีสำนักงานต่างประเทศที่ดำเนินงานอยู่แล้วหลายแห่งทั่วโลก เพื่อส่งเสริมความร่วมมือด้านเทคโนโลยี นวัตกรรม นอกจากนี้ในปีนี้กำลังไปขยายที่จาการ์ตา อินโดนีเซีย ในส่วนของประเทศไทย NEDO มีการดำเนินงานโปรเจคที่เกี่ยวข้องด้านพลังงานหมุนเวียน (Renewable energy) และด้านแบตเตอรี่ EV มากกว่า 30 โปรเจค 

     รัฐบาลญี่ปุ่นกำหนดยุทธศาสตร์ระยะ 5 ปีในการเพิ่มจำนวนสตาร์ตอัปในประเทศให้เติบโต 10 เท่าภายในปี 2027 โดยเน้นทั้งการเพิ่มช่องทางการเข้าถึงแหล่งทุน โดยมีเงินทุนสนับสนุน 690 ล้านเหรียญสหรัฐ เพื่อสนับสนุนเทคโนโลยีเชิงลึก และการสร้างทางออก (Exit Strategy) ที่หลากหลายมากขึ้น เช่น IPO หรือการควบรวมกับบริษัทขนาดใหญ่ ซึ่งเป็นทิศทางที่เอื้อต่อการเติบโตของสตาร์ตอัปในทุกระยะ ไม่ว่าจะอยู่ในขั้น Seed, Early หรือ Middle stage  

     สำหรับจุดเด่นของญี่ปุ่น อยู่ที่ความชัดเจนและเอื้อประโยชน์ของโครงการสนับสนุน โดยเฉพาะโครงการ DTSU (Deep Tech Startup Support Program) จาก NEDO ซึ่งออกแบบให้ครอบคลุมตั้งแต่สตาร์ตอัประยะเริ่มต้น ไปจนถึงระยะที่พร้อมขยายกิจการ โดยใช้เงินทุนแบบ “เงินอุดหนุน” ไม่ใช่การลงทุนในรูปของหุ้น ทำให้ผู้ก่อตั้งยังคงควบคุมกิจการได้เต็มที่และไม่ถูกลดสัดส่วนความเป็นเจ้าของ อีกทั้งยังสามารถใช้เงินทุนได้สูงถึง 50% สำหรับการดำเนินงานนอกประเทศญี่ปุ่น ซึ่งเป็นโอกาสทองสำหรับสตาร์ตอัปจากประเทศต่าง ๆ ที่ต้องการเข้าสู่ตลาดญี่ปุ่นโดยไม่ต้องย้ายฐานหลักทั้งหมด  

     ในแง่ของการเข้าเกณฑ์รับการสนับสนุน สตาร์ตอัปต่างชาติเพียงแค่ต้องจดทะเบียนในญี่ปุ่น ไม่ถูกควบคุมโดยกลุ่มทุนขนาดใหญ่ ก่อตั้งมาไม่เกิน 10 ปี และสามารถจัดทำข้อเสนอเป็นภาษาญี่ปุ่น ซึ่งถือว่าเป็นเกณฑ์ที่เอื้อต่อการเริ่มต้นของผู้ประกอบการที่มุ่งมั่นจริงจัง  

     นอกจากด้านการเงินแล้ว ญี่ปุ่นยังเปิดกว้างต่อการเรียนรู้และเชื่อมต่อกับนานาชาติ เช่น โครงการ Imagine ที่ส่งทีมสตาร์ตอัปไปฝึกอบรมใน Silicon Valley และปารีส รวมถึงการจัดงาน Global Startups Expo 2025 ที่โอซาก้า ซึ่งจะรวมเอาปัญหาระดับโลกมาเป็นโจทย์สำหรับสตาร์ตอัปในการนำเสนอทางออกเชิงนวัตกรรม ทั้งในด้านพลังงาน อุตสาหกรรมสีเขียว ปัญญาประดิษฐ์ และเศรษฐกิจหมุนเวียน  

     ในส่วนของผู้ประกอบการไทยที่มีความเชี่ยวชาญด้าน DeepTech หรือเทคโนโลยีที่ใช้แก้ปัญหาระดับโลกนั้น ญี่ปุ่นจึงไม่ใช่เพียงแค่ตลาด แต่เป็นพันธมิตรที่พร้อมสนับสนุนอย่างจริงจังตั้งแต่วันแรกของการเริ่มต้น และหากคุณกำลังมองหาประเทศที่ให้ทั้งทุน เทคโนโลยี โอกาสทางธุรกิจ และเครือข่ายระดับโลก ญี่ปุ่นก็เป็นหนึ่งในจุดหมายที่ไม่ควรมองข้าม   

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NIA Launches ‘Investor Courses’ to Cultivate a New Generation of Investors and Strengthen Thailand’s Startup Ecosystem

by ConnextUncategorized

NIA Launches ‘Investor Courses’ to Cultivate a New Generation

of Investors and Strengthen Thailand’s Startup Ecosystem

The National Innovation Agency (Public Organization) or NIA is proud to present its exclusive “Investor Courses.” Specifically designed for aspiring investors, this program is a golden opportunity to gain essential knowledge, build valuable networks, and drive exponential growth in Thai startup investments. 

Why the “Investor Courses”? Because We Want to Make Startup Investing Easier! 

NIA recognizes that a robust startup ecosystem is built on the foundation of strong investors. A key pillar of this foundation is a new generation of investors, or Angel Investors. This course was created with a clear and ambitious vision: 

  • Cultivate a New Generation of Investors: We want to see more ambitious young people enter the world of startup investment with the right knowledge and skills to become successful angel investors. 
  • Prepare Startups for Investment: The course isn’t just for investors. Startups will also gain valuable insight into what investors look for, helping them prepare for funding rounds. 
  • Forge Strong Investor Networks: For new investors, having a strong network is crucial for exchanging information and finding new opportunities to help startups scale and uncover promising ventures. 
  • Ignite Increased Investment: With a new wave of prepared investors, more capital will flow into the startup ecosystem, helping innovative businesses expand and attract further funding from venture capitalists and other firms. 
  • Strengthen Thailand’s Startup Ecosystem: The ultimate goal is to lay a solid foundation that ensures the sustainable, long-term growth of Thai startups. 

In-Depth Content: Everything You Need to Know About Startup Investment 

The “Investor Courses” are a comprehensive online program available on the MOOCs NIA Academy website, allowing you to learn anytime, anywhere. With over 16 hours of intensive content from leading experts in the startup world, the course covers everything you need to know about investing. The curriculum is divided into seven core modules: 

  • Introduction to Startup and Angel Investment: A deep dive into the world of startups and the crucial role of angel investors. 
  • Investment Instruments: Learn about various investment tools and structures, such as Convertible Notes, and how to use them effectively. 
  • Due Diligence: Master the process of thoroughly vetting a startup, along with essential risk management techniques. 
  • Valuation: The heart of investing! Learn how to value startups, which is a different process from valuing traditional companies. 
  • Term Sheet: A close look at this critical document, helping you understand its components and conditions to protect your interests. 
  • Exit Strategy: Prepare for your investment’s future by learning about different exit strategies to ensure the best possible return. 
  • Thai Startup Ecosystem: Gain a comprehensive understanding of Thailand’s startup landscape from both government and private sector perspectives. 

After completing the course, you’ll take a 50-question essay test in 25 minutes. If you score over 70%, you’ll receive a Certificate. More importantly, you’ll have the opportunity to be added to the NIA Investor List—an exclusive list that connects you with high-potential startups. 

 

The Force Behind Success: A Team of Quality Experts and Strong Partners 

This exceptional program is a result of collaboration between the National Innovation Agency (NIA) and key public and private organizations that are vital to Thailand’s startup ecosystem. Every partner and expert are a true leader in their field. 

 

Who Should Not Miss This? 

This course is open to anyone passionate about investing in innovation, including: 

  • General Startups: Who wants to understand the investor’s perspective. 
  • Startup Thailand League Students: Who are building their dream businesses. 
  • Corporations: Who are looking for investment or collaboration opportunities with startups. 
  • Venture Capital (VC) Networks: Who wants to enhance their knowledge and network. 
  • The General Public: Who are interested in starting their investment journey in startups. 

 

Meet the Masterful Lecturers! Gaining Real-World Experience That’s Hard to Find! 

The true value of the “Investor Courses” lies in our team of lecturers. Each speaker has extensive, hands-on experience in Thailand’s startup and venture capital industries. They are ready to share their knowledge and insights without reservation, including: 

  • Dr. Warin Rachananusorn, Digital Economy Promotion Agency (depa) 
  • Dr. Tharitt Nimmanwudtipong, True Digital Park 
  • Oranuch Lerdsuwankij, Techsauce 
  • Kampanart Wilanot, KASIKORN X Venture Capital CO., LTD 
  • Pongsarnipa Kamolnavin, KASIKORN X Venture Capital CO., LTD 
  • Tanawat Boonpanya, Krungsri Finnovate 
  • Pitchaya Charoenyos, Krungsri Finnovate 
  • Thanachat Tangsriwong, CyberAgent Capital 
  • Ted Posakritsana Thirapat, Graphene Creations Co., Ltd. 
  • Dr. Ponchitt Kittipanya-ngam, ZTRUS 
  • Sarun Sutantiworakul, NVest Venture 
  • Parada Subpraserth, 500 TukTuks 
  • Pawoot Pongvitayapanu, Pay Solutions, TARAD.com 
  • Rungsun Promprasit, QUEQ (Thailand) Co., Ltd. 
  • Ratchawut Pichayapan, Fixzy 
  • Tanawich Tonkanya, Horganice 
  • and Pornpicha Phetkaewkul, National Innovation Agency (Public Organization) (NIA) 

This is your chance to learn from the best in business! Let’s work together to make Thailand’s startup ecosystem even stronger. 

Ready to join us? Become a part of the future of Thai startup investment with the “Investor Courses.” 

For registration details, please visit: https://moocs.nia.or.th/course/investor-course 

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Breaking into the B2B Market: Lessons from Thai Startups on Succeeding with Large Corporations

by ConnextUncategorized

Breaking into the B2B Market:

Lessons from Thai Startups on Succeeding with Large Corporations

In today’s business world, B2B (Business-to-Business), or selling products and services to large organizations, has become a key goal for startups. It promises a stable customer base and long-term revenue. But this path requires sharp strategies and a lot of patience. This article summarizes insights from the “B2B: How to Unlock Access to Corporate” session at SITE 2025, featuring three startup leaders who shared their secrets to success in the corporate market: Chonsorn Poovapanich, Residential Team Lead, ION Energy; Natthaphan Akrachirathorn, CEO & Co-Founder, System Stone; and Dr. Warodom Khamphaenchai, CEO & Co-Founder, Altotech Global. 

Know Yourself and Your Customer: The First Deal 

The first step in any B2B deal is a deep understanding of two things. Chonsorn from ION Energy emphasized that startups must know their product’s strengths and truly grasp the customer’s pain points. This allows them to offer a precise solution that positions them as a partner, not just a vendor. 

Natthaphan from System Stone recommends investing in an initial Proof of Concept (POC), even if it’s free. This proves to the client that you can deliver, and it’s an investment in building trust. Dr. Warodom from Altotech started his journey by leveraging relationships and credibility to secure his first deal. Once that first project was successful, he used it as a reference to expand to other organizations. In the B2B world, trust is a crucial currency. 

Penetration Techniques: Adapting to Corporate Structure and Culture 

Working with large corporations isn’t just about offering a modern solution; it’s about understanding their structure, culture, and the importance they place on branding and trust. 

Chonsorn gave the example of working with Sansiri, which required understanding everything from their organizational structure to their construction process. This allowed his team to design and adapt a solar cell solution that aligned with the company’s “Green Energy” direction and its overall sustainability goals. 

Natthaphan from System Stone added that if a company already has an existing system, you must show how your new solution will add value and be easier to use. An example he gave was changing a maintenance system from a computer-based platform to a mobile app, making it more convenient for users in the smartphone era. “Sometimes, clients aren’t resistant to new technology; they’re afraid it will disrupt their existing system. We have to prove we are here to enhance, not destroy.” – Natthaphan 

Challenges and Closing Deals: Be Patient and Flexible 

In the B2B world, a single deal can take months or even years. Natthaphan once negotiated a project that took two years because it required internal policy changes, such as installing Wi-Fi and allowing smartphones in the factory. 

For solutions with a high investment cost, starting with Proof of Concept (POC) is an excellent way to reduce resistance. Customers can test the solution and see real results before taking the data to senior management for a major decision. 

“Don’t rush to close a deal just to hit a quarterly target. Sometimes, starting with a small project builds more solid confidence.” – Natthaphan 

The Differentiating Factor: What Large Corporations Want 

Large organizations don’t just look for a solution that “works.” They prioritize differentiating values that can build a new brand image and reinforce their market leadership. 

Dr. Warodom from Altotech explained that many corporate clients want to be “the first” in their industry. This could mean being the first to achieve carbon neutrality or the first to use AI to manage energy in their buildings and factories. 

This trend shows that large companies don’t buy a solution just because it functions—they buy it because it makes them stand out from the competition and provides a story to tell both internally and to the public. 

Therefore, if a startup wants to penetrate the B2B market, offering a proposal that helps an organization become a “leader” or “the first” will significantly increase the chances of closing the deal. 

The B2B market can be full of challenges, from complex decision-making processes to long deal cycles. But startups can learn a lot from these seasoned entrepreneurs: truly understand your own strengths and your customer’s problems, build trust by proving your value, and be flexible enough to adapt your solution to the corporate context. 

Large companies aren’t just looking for a solution that works, they want a partner who can help create value and differentiation in the market. If a startup can present a solution that addresses both a corporation’s business needs and its brand image, it has a high chance of success on the B2B path. 

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Unlocking Global Potential: NIA’s Innovation Diplomacy at InnoEx 2025

by ConnextUncategorized

Unlocking Global Potential: NIA’s

Innovation Diplomacy at InnoEx 2025  

It’s no easy feat for Thai startups to make their mark on the world stage. However, the National Innovation Agency (NIA) is paving the way with a robust “Innovation Diplomacy” strategy. A clear example is their leadership of a delegation of Thai startups to InnoEx 2025 in the Hong Kong Special Administrative Region of the People’s Republic of China. This event served as a crucial platform for entering the high-potential Greater Bay Area (GBA) market. 

NIA: From Supporter to Strategic Conductor 

At InnoEx 2025, the NIA shifted its role from simply providing funding to becoming a “Focal Conductor,” strategically linking all parts of the innovation ecosystem. Its goal was to accelerate the global growth of Thai startups. Under the main themes of “AI + Data Driven” and Smart City development, the NIA carefully selected six outstanding “Impact Tech” startups to showcase their innovations. 

This evolution in the NIA’s role is evident in its strategic collaborations with key Hong Kong organizations, including the Hong Kong Science and Technology Parks Corporation (HKSTP), Cyberport, and Brinc. The aim of these partnerships is to co-develop a “Soft Landing” program, which will facilitate the smooth entry of Thai startups into the GBA market and enhance their capacity for international expansion. 

Intriguingly, the delegation included a Japanese company, PEEL Lab, which reflects the NIA’s effort to build a “Team Thailand” that isn’t limited by nationality but is focused on the potential of the innovation itself. 

Diving into Thai Startups at InnoEx 2025 

The six startups selected by the NIA all presented innovations that align with global tech trends and have the potential to create a significant positive impact: 

  • GEPP Sa-Ard (Clean Up): A digital waste management platform that aims to solve waste issues and promote a circular economy in Thailand. By using a digital platform integrated with IoT technology, it helps businesses track and manage waste data efficiently. Presenting this solution in Hong Kong was a great opportunity to attract corporate clients and partners seeking to achieve their sustainability goals. 

     

Mr. Dome Boonyanurak, Co-Founder of GEPP Sa-Ard, shared, “Participating in InnoEx made us see a much bigger opportunity—not just the Thai market, but the entire GBA region, which has a high demand for environmental solutions. The challenge is adapting our business model to each country’s context, including regulations, culture, and consumer behavior. But what we gained in return is a much deeper network and a profound understanding of international markets.” 

  • Infuse Co., Ltd.: This company offers a Geographic Information System (GIS) for data management and spatial data analysis. Its solutions include digital mapping and applications for farmers. At InnoEx, with its focus on smart cities and data analytics, Infuse had the chance to expand into sectors that require complex spatial data management. 

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  • MUI Robotics: A leader in Sensory-AI or “electronic noses,” which use AI and sensors to detect and analyze odors. Its technology has diverse applications in the food, cosmetics, pharmaceutical, and environmental inspection industries. 

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  • PEEL Lab: A Japanese B2B startup that creates plant-based leather from agricultural waste, such as pineapple leaves. Its business model provides design and manufacturing services for alternative-material products to interested brands and organizations. 

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  • HAUPCAR: A smart mobility platform. This car-sharing platform aims to drive Thailand’s tourism industry by connecting tourists with vehicles from local communities to create sustainable income. 

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  • Nano Coating Tech: A deep-tech startup with roots in research from the National Nanotechnology Center (NANOTEC). The company developed a nano-silicon dioxide coating for solar panels that improves performance with its dust-repellent and self-cleaning properties. This innovation aligns with the sustainability tech trends, one of the main themes of InnoEx 2025. Presenting this technology in Hong Kong was an opportunity to access investors and the growing clean energy market. 

    Mr.Narin Chomcharoen, Chief Operation Officer of Nano Coating Tech, reflected, “The international experience taught us that global markets have different demands and are highly competitive. Our challenge is building credibility for our deep technology and finding the right partners to expand abroad. But showcasing our work at a world-class event like this opens doors to meeting numerous potential clients and investors, which is something we can’t easily find in Thailand.” 

Hong Kong: GBA Gateway and Sandbox for Startups 

Hong Kong isn’t just a “gateway” to the massive Greater Bay Area (GBA) market, with its population of over 87 million. It also serves as a reliable “sandbox” for Thai startups due to its international business environment, credible legal system, and ready infrastructure. 

The Hong Kong government offers significant incentives, such as non-dilutive funding and a business-friendly tax system, along with policies to attract talent like the Top Talent Pass Scheme. The NIA’s collaboration with local organizations like HKSTP, Cyberport, and Brinc to create “Soft Landing” and “Incubation Programs” effectively reduces complexity and obstacles, allowing Thai startups to safely and efficiently penetrate foreign markets. 

Key Takeaways and the Path Forward 

The success stories of Thai startups in Hong Kong, such as the Yindee App, highlight the importance of localization and building networks with local partners. Thai startups should focus on developing solutions that address global trends and have a clear positive impact (Impact Tech), as well as preparing with data and using AI in their business presentations. 

The NIA’s use of a multi-faceted approach to promote startups on the world stage—from short-term participation in events like InnoEx 2025 to long-term incubation programs like “Scaleup Impact! Thailand x Sweden”—reflects a portfolio approach that diversifies risk and increases opportunities for Thai startups to choose the best path for their business. 

The NIA’s participation in InnoEx 2025 is a significant milestone in building Thailand’s image as an “Innovation Nation” and opening new doors for Thai startups globally. 

What do you think is the next big step for Thailand to become a regional innovation hub? 

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