Monthly Archives: September 2025

Lessons from the Front Lines: Technology that Changes Lives 

Supitchaya Phoopisut, CEO of Perceptra, shared insights from her experience. With Thailand’s transition into an aging society, health issues and the government’s burden are rising. Startups that develop technology to accurately measure and reduce this burden will gain wider acceptance and eventually attract international funding. 

Supitchaya stressed that the core of health technology development isn’t just about creating a sophisticated innovation. It’s about being brave enough to enter a real system, listening to feedback sincerely, and deeply understanding users to build a sustainable business model and create tangible impact. 

A key focus for startups should be to start with a real problem, build practical and measurable technology, ensure it’s safe, and help the government reduce its care burden. Success in this area will create a ripple effect in society and lead to widespread adoption. 

“Giving first” is her guiding principle, as creating an impact first will lead to long-term acceptance and growth. She also stressed the importance of financial preparedness, such as meticulous cash flow planning, since developing health technology is a long-term investment. 

Ultimately, a startup’s success begins by “going out and finding opportunities” and “starting as a giver without expecting immediate returns” to ensure technology is put to real use and creates genuine change in people’s lives. 

From the diverse perspectives of both the public and private sectors, it’s clear that developing and driving health startups is not solely about technology. It’s about a holistic understanding of the healthcare system—including people’s health, economics, and society—and relies on a system of support and “true collaboration” between the government, the private sector, and users. However, the most crucial thing for Thai startups to do is to “go out and explore the real world, learn from users, build partnerships, and stand strong for the long term.” 

Lessons from the Field: Understand – Adapt – Grow

All four startups agreed that attending international events isn’t just about showing off products. It’s a deep learning process that helps them understand new contexts and prepare to compete.

Every team emphasized the following:

• You must understand the business culture and behavior of each country.
• Prepare your information and team for negotiations.
• Adjust your product and presentation to resonate with the market.

And most importantly, the role of a supporter like NIA is crucial. They not only create the stage but also stand by Thai entrepreneurs, empowering them to step out and create new opportunities in the global market.