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The startup world today is no longer confined to Silicon Valley—it has spread to every corner of the globe. In response, the “Global Startup Hub: Gateway to Europe” event, organized by the National Innovation Agency (NIA), served as a crucial entry point for Thai startups looking to establish a concrete presence in the European market. By leveraging strong networks in the UK and Austria—two innovation hubs connected to a European market of over 450 million people—the NIA aims to help Thai startups gain in-depth knowledge of actionable trends, technologies, and business opportunities while building relationships with leading partners for success on the international stage. 

In a world where business expansion knows no borders, South Korea has established itself as a prime destination for startups worldwide. Its robust ecosystem is designed to accelerate growth, offering invaluable access to funding, expertise, partnerships, and international opportunities. A key player in this landscape is Y&Archer, a dedicated “Growth Partner” that systematically propels startups forward. Y&Archer primarily focuses on supporting startups at the Pre-Series A stage and beyond. 

Over the past decade, Y&Archer has built a powerful network with over 30 partners, including government agencies, academic institutions, investors, and private companies. They have invested more than $40 million in over 200 startups and run over 80 support programs annually. Their network spans across South Korea, Southeast Asia, and Europe. Their goal goes beyond simply providing capital; they also focus on matching startups with strategic partners, developing new business models, and facilitating cross-border expansion. 

A compelling example of this is the collaboration between Thai startup Jordsabuy, a parking reservation and sharing platform, and Korean startup Bestella Lab. The partnership was forged through a matching process, leading to a successful joint Proof of Concept (POC) that is currently being further developed. Y&Archer has also partnered with Thai agencies like the NIA through the Matching Fund program, which helps raise capital in collaboration with Thai government bodies such as the FTI and BOI. 

In the world of technology startups, intellectual property (IP) is more than just a legal document; it’s a strategic asset. It creates competitive advantage, builds investor confidence, and opens doors to global markets. Therefore, understanding and effectively managing IP is at the core of a startup’s development, especially for Deep Tech companies that rely on complex research and years of accumulated knowledge. 

At the “The IP Journey for Startups” session during SITE 2025, we had the honor of hearing from Asst. Prof. Dr. Pacharapish Prom-u-patham, CEO and co-founder of OsseoLabs, a Thai Deep Tech startup. OsseoLabs develops technology to solve medical problems using innovative AI and novel plastic materials to help with health recovery and rehabilitation, especially for patients with ankle problems or diabetes. 

The Genesis of OsseoLabs 

OsseoLabs was founded by a group of biomedical and materials engineering researchers who had previously collaborated on a research project at King Mongkut’s University of Technology Thonburi. They asked a simple yet profound question: “Why is the treatment for damaged bones so complicated and time-consuming?” This question became the starting point for their journey and led to the founding of a startup dedicated to solving this problem. 

OsseoLabs developed a new type of biomaterial technology, using AI and 3D printing techniques to analyze medical images and create bone structure models. They also invented OsseoMatrix, an innovation that designs porous structures similar to real bone. This technology aims to make bone regeneration safer, faster, and more accessible, helping patients return to their daily lives in the shortest possible time. It also reduces the workload for doctors and healthcare system costs while opening up opportunities to apply biomaterial knowledge to other research areas. These efforts are setting a new standard for orthopedic surgery worldwide. 

Technology Alone Is Not Enough; Understanding IP Is Crucial 

Asst. Prof. Dr. Pacharapish shared his own learning journey with IP. Despite holding a PhD in engineering, he initially had little understanding of IP. However, as he sought to bring his research to market, he quickly realized that IP was essential for protecting his innovations and ensuring that the technology he created was not used without proper credit or permission. For OsseoLabs, patenting became a critical tool, allowing the company to maintain ownership of its technology and build a solid foundation for market expansion and global competition.