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เชียงใหม่: ศูนย์กลางนวัตกรรมการท่องเที่ยวไทย “ปลอดภัย-ยั่งยืน-เติมประสบการณ์

Chiang Mai: Thailand’s Hub for Innovative Tourism “Safe, Sustainable, and Experiential 

” Chiang Mai is set to become a new focal point for Thai tourism with the vision of becoming an innovative tourism hub that prioritizes safety, sustainability, and impressive experiences for travelers. This push is part of the “Startup Thailand Connext 2025” event, held under the theme of Travel Tech, Soft Power, Digital and AI, which reflects a national strategy to modernize the tourism industry and create genuine economic value. 

 

The National Innovation Agency (NIA) has emphasized three core industries that will be key drivers for Thai tourism: 

  • Travel Tech: Technology to enhance and elevate travel experience in every dimension. 
  • Soft Power: Showcasing local culture, unique products, and authentic Thai stories to attract and impress international visitors. 
  • Digital & AI: Innovations to improve service efficiency, convenience, and, most importantly, safety. 

AI Cameras: A Prototype for the “Chiang Mai Model” of Safety 

One of the most notable advancements unveiled at the “Thailand’s Leap to Travel Innovation Hub” forum was the “AI facial recognition camera for criminals.” A collaboration between the Chiang Mai Tourist Police, Chiang Mai University, and NIA, this system is already in use at Chiang Mai Airport and on public transportation. It has proven effective, leading to the arrest of 64 criminals in just six months. This is a clear testament that “Thai-made, Thai-used, Thai-safe” technology can genuinely reduce risks and build confidence for tourists. 

Local Businesses: A One-Stop Service to Meet Tourist Needs 

Jirayut Puwaphunphon, a co-founder of the organic farm and restaurant Ohkajhu, shared how they use EAP and Data Analytics to manage their farm and expand their business into farm tours under the concept of “Eat Vegetables, See the Farm, Experience the Chiang Mai Way.” Jirayut reflected on tourists’ desire for a one-stop service that aggregates all information—restaurants, attractions, transportation, and real-time safety data. He hopes to see a single platform in Chiang Mai that connects all tourism services. 

 

From Proposals to a Comprehensive Chiang Mai Development Plan 

Government and private sector agencies agree that for Chiang Mai to become a tourism innovation hub, three main areas must be developed: 

  • Central Data System and Platform: To link data from all sectors, including attractions, services, transportation, and safety. 
  • Transportation and Logistics: Must be modern and conveniently connect tourist routes. 
  • Soft Power and Sustainability Promotion: To leverage the strengths of culture, food, and nature, combined with the trends of wellness and sustainability. 

In addition, there are proposals to develop a platform to alert tourists when they are near high-risk areas and an AI system to analyze customer behavior to create more targeted promotions and services. 

Travel Tech and the Transformation of Urban Travel 

Suppapong Kittiwattanasak, Co-Founder of MovMi, a Thai startup that revolutionized urban travel with an on-demand ride-sharing platform using clean energy tuk-tuks, pointed out that technology can fill gaps in transportation. By developing algorithms and AI that match passengers’ routes, travel costs decrease, and service providers’ income increases. This creates a shared travel model that reduces pollution and offers personalized experience. 

Thai Online Travel Agencies on the Global Stage 

Pongpan Wongnongtoey, Chief Financial & Strategy Officer at GOTHER, a Thai OTA (Online Travel Agency) startup, aims to compete with global platforms. He emphasized the importance of using AI and Data Labeling to manage data from over 750,000 hotels and accommodations worldwide, ensuring that searches and recommendations accurately meet user needs. GOTHER also prioritizes building a platform for Thais, so they can better understand the behavior and needs of the local market. 

 

Changing Tourist Behavior is an Opportunity 

After the COVID-19 pandemic, tourist behavior has shifted. Travelers now expect unique and personalized experiences rather than just what they see online. Three key trends that entrepreneurs should prepare for are: 

  • Personalized Experience: Tourists want experiences that can be customized. 
  • Pre-travel Research: Travelers are doing more research and planning their trips, with AI as a crucial tool. 
  • Sustainability: Tourism that considers the environment and society is gaining importance, and businesses must be ready for this group of tourists. 

The Key is Collaboration for the Future 

Chiang Mai has comprehensive potential, including culture, food, nature, human resources, education, and technology. What is still lacking is collaboration and the interlinking of data across agencies, government, private sector, and the public. If all sectors can work together toward a common goal, Chiang Mai will not just be a beautiful tourist city but a model for innovative tourism that is safe, sustainable, and delivers an experience that exceeds expectations with every visit. It will be a powerful force that drives immense value for Thailand. 

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NIA Empowers Thai Startups Through Startup Fundraising Training in Bangkok and Chiang Mai

NIA Empowers Thai Startups Through Startup Fundraising Training in Bangkok and Chiang Mai

Strengthening Thai Startups for Real-World Success The National Innovation Agency (Public Organization), or NIA, is building a stronger foundation for Thai startups through its Startup Fundraising Training 2025 program. Held in both Bangkok and Chiang Mai, the training focuses on critical fundraising skills, including professional pitching, business planning, and investment negotiation. The program’s core objective is to help entrepreneurs thoroughly analyze their businesses and themselves before entering the real-world investment arena. The event featured prominent experts from the startup and investment communities who shared their invaluable real-world experience and strategic insights. Their guidance aimed to establish a solid groundwork for new startups to achieve sustainable growth on a global scale.

Key Takeaways from the Training Here are some actionable insights from the training sessions:

Team is the Heart: Investors prioritize the people over the product. A strong team is the true driving force of any business.
Understand the Pain Point: A successful business model starts with a deep understanding of the customer’s problems.
Timing is an Art: Enter the market too early and it may not be ready; enter too late and you’ll miss the opportunity. Startups must master their timing.
Scalability is Essential: A viable business must be able to grow, not just succeed on a small scale.
Revenue, Not Just Profit: Investors don’t always expect immediate profit, but they must see a clear path to revenue.
Market Size Matters: A large market or one with high growth potential is a key point of interest for investors.
Hard-to-Replicate Innovation: A unique, defensible competitive advantage is necessary for long-term success.

Fundraising: More Than Just “Finding Money” A key lesson from the speakers was that fundraising isn’t just about finding money—it’s about finding partners who are ready to grow with you. Startups should clearly define what they need from an investor besides capital, whether it’s a network, knowledge, or strategic advice. Most importantly, startups must have a deep understanding of their own finances, especially their cash flow, which is a primary decision-making factor for many investors.
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The UK and Austria: More Than Destinations, They’re Gateways for Thai Startups to the Global Market

The UK and Austria: More Than Destinations,

They’re Gateways for Thai Startups to the Global Market

The startup world today is no longer confined to Silicon Valley—it has spread to every corner of the globe. In response, the “Global Startup Hub: Gateway to Europe” event, organized by the National Innovation Agency (NIA), served as a crucial entry point for Thai startups looking to establish a concrete presence in the European market. By leveraging strong networks in the UK and Austria—two innovation hubs connected to a European market of over 450 million people—the NIA aims to help Thai startups gain in-depth knowledge of actionable trends, technologies, and business opportunities while building relationships with leading partners for success on the international stage. 

The UK: A Breeding Ground for Startups and a Launchpad to Europe 

“The UK is ready in every dimension to support international startups.” This message of confidence was reinforced by Germaine Dowling, Senior Technology Advisor at the British Embassy Bangkok. She provided detailed insights into eight key industries posed for significant growth over the next decade, which the UK government is actively prioritizing: Creative Industries, Advanced Manufacturing, Digital and Technology, Financial Services, Clean Energy, Life Sciences, Defence, and Professional and Business Services. 

Additionally, six core technologies are a national strategic focus, supported by substantial investment, including an annual R&D budget of over £22.6 billion. These technologies are Advanced Connectivity, Artificial Intelligence (AI), Cybersecurity, Engineering Biology, Quantum Technologies, and Semiconductors. Beyond national strategy, the UK supports global startup ecosystems through programs like the Global Entrepreneur Program (GEP). Startups that join the GEP can receive an Innovator Founders Visa, coaching from a Dealmaker, and opportunities to connect with global clients. 

A notable success story is Amity Solutions, a Thai AI software firm under the Amity Group. They leveraged the UK’s network to partner with Costa Coffee and Turing, a leading AI company and global provider of Intelligent Talent Cloud. The UK also hosts events like London Tech Week and AI Week, which provide Thai startups with a platform to pitch directly to VCs and key policymakers. The UK is not just a market; it’s a global training ground that offers ambitious startups the chance to compete and grow on an international stage. 

Grow Strong in Vienna: A City of Creativity and Business Development 

While many know Vienna, the capital of Austria, for its history and culture, the Global Startup Hub event showcased another side of the city: one of Europe’s most robust startup ecosystems. Vienna is home to over 1,700 startups, more than 50 co-working spaces, top universities, and dedicated support agencies. These include the Austrian Business Agency (ABA), the main point of contact for foreign startups entering the Austrian market, and the Vienna Business Agency (VBA), which attracts new businesses and promotes Vienna as a startup hub. 

A key event is the annual “ViennaUP” festival, one of the largest startup festivals in the region. It offers Thai startups a chance to participate in pitching sessions, networking events, and workshops through the “Vienna Startup Package”. Organized by the Vienna Business Agency, this program allows international startups to immerse themselves in Vienna’s ecosystem and explore business opportunities in Germany, Austria, and Switzerland. Participants receive business coaching, peer-to-peer learning, and the chance to meet global investors. Success stories that have emerged from this supportive ecosystem include Bitpanda (a crypto platform), GoStudent (an online tutoring platform), and Refurbed (a refurbished smartphone platform). 

Opportunity Awaits Those Who “Start First” 

The “Global Startup Hub: Gateway to Europe” event isn’t an end—it’s the starting line for Thai startups to truly build a new chapter on the global stage. 

The UK is ready to be more than a market; it’s a global training ground. With its national R&D strategy and massive investments, it provides the capital and networks needed to drive rapid startup growth. Meanwhile, Austria is a crucial gateway to Europe, offering a strong innovation ecosystem and an excellent quality of life. Both countries serve as comprehensive bases from which you can launch your assault on the larger European market. 

Taking a small step out of your comfort zone today could lead to the greatest change in your business history. If you’re ready, a world of boundless opportunities is waiting for you. 

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South Korea: A Global Gateway for Thai Startups

South Korea:

A Global Gateway for Thai Startups  

In a world where business expansion knows no borders, South Korea has established itself as a prime destination for startups worldwide. Its robust ecosystem is designed to accelerate growth, offering invaluable access to funding, expertise, partnerships, and international opportunities. A key player in this landscape is Y&Archer, a dedicated “Growth Partner” that systematically propels startups forward. Y&Archer primarily focuses on supporting startups at the Pre-Series A stage and beyond. 

Over the past decade, Y&Archer has built a powerful network with over 30 partners, including government agencies, academic institutions, investors, and private companies. They have invested more than $40 million in over 200 startups and run over 80 support programs annually. Their network spans across South Korea, Southeast Asia, and Europe. Their goal goes beyond simply providing capital; they also focus on matching startups with strategic partners, developing new business models, and facilitating cross-border expansion. 

A compelling example of this is the collaboration between Thai startup Jordsabuy, a parking reservation and sharing platform, and Korean startup Bestella Lab. The partnership was forged through a matching process, leading to a successful joint Proof of Concept (POC) that is currently being further developed. Y&Archer has also partnered with Thai agencies like the NIA through the Matching Fund program, which helps raise capital in collaboration with Thai government bodies such as the FTI and BOI. 

A Thriving Startup Ecosystem 

South Korea is home to one of the world’s largest startup communities, with over 1 million startups, of which more than 40,000 are in the technology sector. The country currently boasts 33 unicorns, and the government injects over $5 billion annually into the startup ecosystem. This has earned South Korea the 6th spot globally for the strength of its startup environment, which is highly conducive to long-term experimentation, development, and scaling. 

One of the standout initiatives currently open to applications is the Global Market & Investment Link program. This program invites startups from Thailand and other ASEAN countries who want to establish a presence in South Korea. It offers access to government funding and provides an opportunity for in-depth interviews and market research to help startups determine their product-market fit. Participants also get 1-on-1 consultations with Korean experts in fields such as AI, MedTech, Sustainability, and EV. Successfully completing this program can help startups officially establish a company in South Korea. 

A Testbed for Innovation 

Beyond its supportive ecosystem, South Korea is an excellent testing ground for new platforms and technologies. With a population that is highly receptive to technology and has the world’s highest 5G adoption rate, startups in platforms, consumer internet, and mobile-based products can use the Korean market as a launchpad. This can serve as a steppingstone for efficient expansion into Japan and other countries across Asia. 

Clearly, Hong Kong, Japan, and South Korea are ready to become partners with Thailand—not just as markets for Thai startups. The question is, are we ready to be brave enough to cross borders, move towards the future, and achieve our ambition of becoming successful players in the Asian market? 

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A Business Guide to Thailand 2019

A Business Guide to Thailand 2019

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2018: Startup Thailand “Endless Opportunities”

2018: Startup Thailand “Endless Opportunities”

Startup Thailand 2018 was organized by the NIA (National Innovative Agency) between 17-20 May 2018 at Queen Sirikit National Convention Center under the theme “Endless opportunities”.

It is internationally recognized as one of Southeast Asia’s largest startup events with the participation of over 400 startups along with angel investors and VC from around the globe to connect, to collaborate and to discuss on future business technologies.

Throughout the 4 day period, over 60,000 attendees including startups , entrepreneurs , university students and general visitors as well as over 500 investors joined this exciting event.
Startup Thailand 2018 is considered to have the highest number of visitors in Southeast Asia. It is expected to bring about at least 1,000 new startups and to generate no less than 50,000 million baht investments.

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2017: SCALE UP ASIA, SONGKHLA “SEA OF OPPORTUNITIES”

2017: SCALE UP ASIA, SONGKHLA “SEA OF OPPORTUNITIES”

Upgrading Thailand’s  regional startup platform for Thailand’s future economic growth through  SEA of opportunities 2017 event  in Songkhla province, featuring tech talks from a great line-up speakers and Thailand’s startup ecosystem exhibition

 

SEA of Opportunities 2017  in Songkhla province, an event by Startup Thailand aims to provide new investment opportunities for prospective startup entrepreneurs within the region. Startup pitching competition was organized with cash and plaque prizes as follows:

1st Prize : Cash 50,000 Baht and achievement plaque

2nd Prize Cash 30,000 Baht and Achievement Plaque

3rd Prize Cash 15,000 Baht and Achievement Plaque

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2017: SCALE UP ASIA, KHON KAEN “MEKONG CONNECT”

2017: SCALE UP ASIA, KHON KAEN “MEKONG CONNECT”

Carrying on the success of a regional activity organized by Startup Thailand, Mekong Connect is another event in Kon Khaen province aims to promote startup ecosystem on to drive startup growth in on a regional scale.

 

MEKONG CONNECT 2017  in  Kon Khaen province, an event by Startup Thailand aimed to develop new startup warriors within the region. Startup pitch competition was organized with cash and plaque prizes as follows:

1st Prize : Cash 50,000 Baht and achievement plaque

2nd Prize Cash 30,000 Baht and Achievement Plaque

3rd Prize Cash 15,000 Baht and Achievement Plaque

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2017: SCALE UP ASIA, CHONBURI “SEA OF OPPORTUNITIES”

2017: SCALE UP ASIA, SONGKHLA “SEA OF OPPORTUNITIES”

Building new startups and prospective entrepreneurs on a regional scale in Chonburi  and Songkhla province. Realizing innovative knowledge practice and exchange new ideas with aspiring Startup entrepreneurs.

Startup Thailand 2017 Chonburi Eastern Rise, an event that promotes  business expansion  to the Eastern Economic Corridor EEC.   Startup pitching competition was organized with cash and plaque prizes as follows:

1st Prize : Cash 50,000 Baht and achievement plaque

2nd Prize Cash 30,000 Baht and Achievement Plaque

3rd Prize Cash 15,000 Baht and Achievement Plaque